Sr. Product Manager, Data - Roanoke - Vera Bradley

Description

The Sr.

Product Manager for Data & Analytics builds and delivers analytics products that enable retail teams to make smarter, more profitable decisions across stores and eCommerce.

This role sits at the intersection of business, analytics, and technology—translating complex retail processes into scalable data products that improve how teams design, buy, plan, test, price, and to promote to engage shoppers.

Operating as both a product owner and a collaborative leader, the Product Manager drives focused progress on a small number of high-impact priorities, creating visible momentum and confidence across stakeholders.

Success is defined by a clear, well-understood roadmap, strong adoption of analytics solutions, and measurable improvement in how easily shoppers discover and buy products.
Responsibilities· Own and evolve retail data & analytics products, including reporting, price and promotion, attribution and media mix, store testing, and audience segmentation· Develop a deep understanding of retail business processes (current and future state), quickly mapping workflows and identifying where analytics, technology, or process changes can materially improve outcomes such as profitability, efficiency, and shopper experience· Partner closely with stakeholders across merchandising, marketing, stores, eCommerce, and operations to ensure solutions are grounded in empathy, curiosity, and real business needs· Define clear success metrics and Definition of Done (acceptance criteria) for analytics solutions, validating with stakeholders that delivered outcomes meet expectations and solve the intended problem.· Build, maintain, and clearly communicate a data and analytics roadmap, ensuring stakeholders understand what is being delivered, why it is prioritized in that order, and how it supports business goals· Lead backlog management, user story development, sprint reviews, and ongoing engagement with analytics, engineering, and leadership teams· Maintain rigorous prioritization across competing requests, balancing near-term value with long-term scalability and avoiding unnecessary analytical debt· Lead user discovery and design for analytics and reporting solutions, ensuring insights are intuitive, actionable, and easy for teams to adopt· Support store and eCommerce testing initiatives, helping teams measure impact, optimize assortment, pricing, and promotions, and improve overall retail performance· Facilitate data architecture and vendor integration decisions to ensure analytics platforms support current and future retail use cases· Develop business cases for key analytics investments, applying disciplined build-vs-buy decision making.· Create go-to-market plans for analytics products, including training, enablement, adoption measurement, and feedback loops· In the near term, lead the successful delivery of key analytics initiatives while contributing to the longer-term design and scaling of the analytics delivery model and team
Skills & Experience· 6+ years of experience in data, analytics, or product management, ideally supporting retail use cases.· Experience in retail environments (stores and/or eCommerce) strongly preferred; exposure to B2B or small-to-medium business customers is a plus· Strong process orientation with the ability to quickly understand, document, and improve complex workflows· Demonstrated strength in stakeholder management and communication, including influencing without authority and aligning diverse perspectives· Experience working in Agile environments, including writing strong user stories and defining clear Definitions of Done· Proven prioritization skills with the ability to clearly articulate trade-offs and sequencing decisions· Curiosity and empathy for users, paired with a strong product discovery mindset to uncover both stated and unstated needs· Ability to translate analytics into compelling narratives that drive clear decisions and action· Working knowledge of retail analytics domains such as price and promotion, attribution/incrementality, media mix, store testing, assortment optimization, reporting, and audience segmentation· Familiarity with common data and analytics technologies and comfort partnering with technical teams and external vendors· Bachelor's degree required; Master's degree welcomedWe are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families.

Our compensation package is designed to meet our associates today and help them plan for the future.
Health BenefitsVRA offers a variety of medical, dental and vision programs to meet your family's health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan
• Dental
• Vision
• Flexible spending accountsSurvivor BenefitsLife insurance provides peace of mind for your family should the unexpected happen.
• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your childrenIncome ProtectionIf you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.
• Short-term disability
• Long-term disability
• Paid family medical leaveRetirement PlanThe VRA 401k plan helps you accumulate savings for retirement 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan designPaid Time OffEnjoy generous time off programs.
• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more 9 paid holidays a year
• Paid bereavement leaveGive Back OpportunitiesVRA offers the opportunity to serve your community.
• Voluntary Time OffHolistic Wellness
• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancementProduct Discount
• Generous employee discount on Vera Bradley productsAncillary Benefits and Programs
• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through AflacEqual Opportunity Employer/Vets/DisabledVera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.

  Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information, please click the following links:

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to Please include the accommodation you are requesting and your contact information.

Reasonable accommodations are considered on a case-by-case basis.

Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:
$104, $156,500.00*Vera Bradley's compensation ranges
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