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- Designing and implementing effective paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) to drive traffic, increase conversions, and maximize ROI.
- Conducting thorough keyword research, audience targeting, and ad performance analysis to refine strategies and improve campaign outcomes.
- Managing budgets, bidding strategies, and ad placements to ensure efficient allocation of resources and achieve campaign objectives.
- Creating engaging ad creatives, copywriting, and A/B testing to optimize ad performance and enhance user engagement.
- Monitoring and analyzing website traffic, sales metrics, and user behavior using analytics tools (e.g., Google Analytics) to identify opportunities for improvement.
- Collaborating with the marketing team to develop integrated marketing campaigns and promotions that align with business goals and objectives.
- Providing technical support and making custom modifications to our Shopify website to enhance user experience, optimize conversion rates, and ensure smooth functionality.
- Proven experience in e-commerce, with a focus on paid advertising/media management.
- Demonstrated proficiency in creating and managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- In-depth knowledge of Shopify platform, including theme customization, app integration, and backend management.
- Experience with HTML, CSS, and JavaScript for making custom changes to Shopify websites.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- A proactive mindset with a passion for staying updated on industry trends, best practices, and emerging technologies.
- Salary up to $90K
- Health, vision, dental insurance
- Amazing PTO package
- Personal & professional development opportunities
eCommerce/Shopify Specialist - Miami, United States - R2 Global
Description
We are a dynamic e-commerce company and we pride ourselves on delivering high-quality products/services to our customers while fostering a culture of innovation and growth. As we continue to expand our online presence, we are seeking a talented E-commerce Specialist with expertise in paid advertising/media and proficiency in customizing Shopify websites.
As an E-commerce Specialist with us, you will play a crucial role in driving our online sales and optimizing our digital presence. Your responsibilities will include:
Requirements:
Offer