- Assist in developing, implementing, and ensuring consistent messaging from the Sorghum Checkoff across all program areas. This involves maintaining writing, layout and branding styles, as well as consistency in print, digital and written communication materials. Additionally, monitor news media for updates regarding the sorghum industry and the organization.
- Craft the social media strategy for Sorghum Checkoff and spearhead its execution, encompassing content creation for various platforms such as Meta, X, LinkedIn, and YouTube. Employ customized and focused approaches tailored to each platform. Additionally, oversee interactions with comments and feedback, while enhancing the organization's reach. Collaborate with external partners to amplify the social media reach through paid programs, enhancing the organization's online presence and engagement.
- Ensure the upkeep of and its affiliated website(s) by regularly updating content, conducting usability audits, and optimizing for search engines. Utilize WordPress software for efficient management.
- Collaborate with the Communications Director, program directors, and program staff across the organization to brainstorm and implement essential communication projects for marketing areas, covering events, talking points, materials, coordination, and overall communications strategy. Additionally, ensure consistent booth and trade show messaging by coordinating with program staff and providing supporting documents for industry segments.
- Manage the creation of timely and pertinent content for quarterly and monthly e-newsletters targeting both producers and consumers, while also overseeing subscriptions and readership metrics.
- Coordinate, record and produce podcasts for publishing to Libsyn and the Sorghum Checkoff website.
- Bachelor's degree in communications, journalism, public relations or a relevant field.
- Proficiency in Adobe Creative Suite.
- Possesses excellent ability in using AP Style.
- Be self-motivated, driven and have a self-starting work style.
- Possess strong communication skills to speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques, interacting with diverse audiences.
- Balance multiple projects and programs at one time, and be able to work in a fast-paced working environment with multiple deadlines.
- Organizational skills, attention to detail and a strong work ethic are essential to this position.
- Proactive, energetic, positive attitude and desire to work in a team-oriented environment.
- Motivated, tenacious and resourceful.
- Possess strong attention to detail.
- Agriculture or consumer-related background is helpful but not required
- Ability to travel within the U.S.
- Attend and participate in work activities outside of normal working hours.
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Communications Manager - Lubbock, United States - United Sorghum Checkoff Program
Description
Position Description
The communications manager, under the supervision of the USCP Communications Director, assists in the planning, development and execution of Sorghum Checkoff communications, both internal and external. They coordinate and support the activities of the Information, Communication and Education (ICE) department and collaborate strategically and tactically with other program areas within the organization. Additionally, the communications manager leads and oversees specific communication projects related to the strategic communications plan.
Responsibilities
Qualifications
This position requires a diverse set of communication skills to execute the strategic communications objectives and goals of the Sorghum Checkoff. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Other Requirements:
How to Apply
This position is open to all qualified applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, or status as a covered veteran. The employer provides full medical and retirement benefits. Interested individuals should submit a current resume, work samples and any additional documents to the Sorghum Checkoff Communications Director Clint White at No phone calls, please. Applications are due by 5 p.m. June 5, 2024.
Company Overview
The United Sorghum Checkoff Program is the national checkoff program for U.S. sorghum producers. The Sorghum Checkoff is responsible for the U.S. sorghum industry's promotion, research and information programs. The Sorghum Promotion, Research, and Information Order is implemented under the authority of the "Commodity Promotion, Research, and Information Act of 1996."
