Director, HCP Marketing, Nucala - Durham, United States - GlaxoSmithKline

Description

Site Name: Philadelphia Walnut Street, Durham Blackwell Street
Posted Date: Mar

As the Director, HCP Marketing, Nucala, you will be responsible for the launch of Nucala COPD indication. This includes development and execution of Healthcare Professional (HCP) Marketing strategy and tactics for Nucala in COPD and the integration of these tactics across the key market segments. Areas of emphasis for this role include HCP COPD strategy and tactics, HCP promotion, and development of core message hierarchy. This role will also be responsible for the visual aid for field representatives. This individual will lead and work collaboratively across the Nucala HCP marketing team and will play a critical role in integrating the execution of the marketing plan across multiple customer segments. You will work in close partnership with the global brand team, franchise team, cross-functional matrix teams and copy approval team.

This position will require strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross-functional collaboration.

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The specific accountabilities of the role include but are not limited to the following:

• Leading the cross-functional COPD launch readiness development.
• Facilitate development and execution of COPD HCP brand promotional plan and programs ensuring consistency with our strategic plan.
• Maintain detailed understanding of disease and competitive marketplace.
• Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Define KPIs and analyze performance of key commercial programs on an ongoing basis.
• Cultivate relationships with field force and external customers, develop deep market insights, and customize commercial strategies across various customer segments.
• Provide strategic leadership and work collaboratively with internal stakeholders.
• Manage partner agency relationships, workflow, and related expense budgets
• Foster an environment of innovation, inclusion, challenge, trust, and development.

Why You?

Basic Qualifications:

• BS/BA with 8 years commercial experience including sales or marketing.
• Minimum 4 years' experience in US pharmaceutical/biotech in-line brand marketing.
• Minimum of 2 days per week in office required.
• Ability to travel up to 20% domestic travel.

Preferred Qualifications:

• Experience in Biologics, Respiratory, and/or Specialty Product experience is a plus.
• Previous People Leadership Experience both direct and/or indirect
• Global brand experience
• Experience in strategy development and execution.
• Demonstrated strategic thinking and analytical skills, balanced with strong operational experience.
• Launch experience/demonstrated ability to shape the market and utilize innovative go to market approaches.
• Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies.
• Broad commercial experience, including:
  • New Product launch
  • Brand lifecycle management
  • Senior leader engagement
  • Matrix team leadership
  • Customer insight, messaging, campaign, creative development
  • Budget management; P&L ownership

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