Product Sales Specialist - Dallas, TX

Job summary

Responsible for ensuring assigned product(s) is relevant, sold properly, and is managed to a positive customer experience as it relates to sound infrastructure and integrity levels.

Responsibilities

• Serve as a market expert for assigned product(s) through research (internal and external), discovery, validation and customer interactions and presentations, white papers, etc.
• Define market problems by gathering and analyzing market, customers, non-customers and potential customer information; understanding product, position, competition and SWOT; and through technology assessment and win/loss analysis.
• Develop solutions through strategic planning, including product roadmap and business plan development; profitability, pricing and positioning assessment; understanding customer buying process, buyer/user personas and use scenarios; develop solution requirements; represent voice of customer throughout requirements, design and development process; ensure solution addresses defined market problem(s) and aligns with solution development.
• Manage products, monitor product life cycle, and recommend pricing and marketing strategies to improve profitability and/or reduce expense, and to enhance customer retention and acquisition.
• Define, measure and manage product risk. Measure assigned product(s) success and communicate results.

Product Promotion/Advocacy

• Create and own assigned product's market message; participate in development of marketing and advertising programs.
• Develop training material.
• Conduct training classes as necessary.
• Conduct customer, non-customer and prospective customer interviews. Monitor trends and determine customer acceptance of assigned product(s).

Portfolio and Revenue Management

• Continuously evaluate current economic conditions and advise management of possible impact to assigned products.
• Ensure profitability, competitive positioning and integration of assigned product(s) into sales planning and Annual Profit Plan.
• Develop and recommend pricing strategies that will result in meeting product objectives.

Product Initiatives

• Research/define market problems for assigned product(s); investigate market opportunities and effect of existing products on market; evaluate ideas for new products; make recommendations for economically attractive products.
• Perform discovery and validation of market problems, including interacting with customers, non-customers and potential customers.
• Recommend criteria for testing newly developed products and enhancements to existing products -Development and regular review of implementation workflows.
• Partner with Operations area(s) to ensure appropriate product stability, an efficient escalation and resolution protocol is in place for production (system/operational) issues and outages and for continuous improvement of production (system/operational) processes.
• Evaluate/review customer complaints, concerns and suggestions relative to assigned product(s)

Qualifications

• Bachelor's degree
• 10 or more years Treasury Management Products experience

Job description