Manager, Marketing Communication - Lakewood - Terumo BCT

Description

Requisition ID: 34651

At Terumo Blood and Cell Technologies, our 8,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB SUMMARY

We are seeking a dynamic and strategic Marketing Communications Manager to drive content engagement, customer experience and brand visibility across multiple channels for a product portfolio across Cell and Gene Therapy and Therapeutic Apheresis solutions. This role will be responsible for planning, executing, and optimizing integrated marketing communications strategies and campaigns that educate Terumo BCT GTI customers, support global and regional commercial teams, and strengthen our position as a leader in medical technology. This is a global role, preference will be given to candidates located at one of our global headquarters (Lakewood, CO or Zaventem, Belgium) with 3 days in office expectation; exceptional remote and hybrid candidates will be considered if qualified.

ESSENTIAL DUTIES

Digital Campaigns & Advertising

• In collaboration with Global Corporate Communications, lead the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels.
• Build engaging, compliant campaign content (web, social, video, sales enablement tools) to drive awareness, grow interest and strengthen brand reputation.
• Optimize campaigns for maximum reach, engagement, and lead generation, tracking key performance metrics (e.g., impressions, clicks, site visits).

Email & Marketing Automation

• Develop targeted email campaigns to engage GTI customers with relevant educational and promotional content.
• Manage performance analytics including open rates, CTR, and conversions to continuously improve campaign effectiveness.

Content, Communications & Creative Development

• Partner with cross-functional teams to develop high-quality, compliant digital content including web, social, video, and sales enablement tools.
• Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives.
• Manage external agencies and vendors to ensure on budget, timely delivery of creative assets, high-quality and compliant output, with adherence to brand standards.
• Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy.

Congresses, KOL & Professional Engagement (Digital)

• Support the design and delivery of events such as congresses, trade shows and webinars.
• Collaborate with biotech/pharma/medical experts and KOLs to create educational content and strengthen thought leadership.

Cross-Functional Support and Collaboration

• Build and deliver digital toolkits, training, and resources to enable commercial teams to effectively execute marketing programs.
• Champion best practices in digital marketing and marketing communications within the organization.
• Partner with Brand & Creative, Global Marketing Communications, PR & Social Media, Medical Affairs, Government Affairs, and Commercial Excellence to synchronize messaging and amplify impact.
• Ensure all communications remain compliant with regulatory and industry standards while maintaining customer-centric innovation.

Analytics & Optimization

• Define KPIs for digital campaigns and communications, regularly track performance, and provide insights to inform strategic decision-making.
• Leverage data to continuously refine tactics and demonstrate campaign ROI.

MINIMUM QUALIFICATION REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
• 10+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry.
• Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web).
• Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics.
• Experience managing external agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability.
• Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable.
• Excellent project management and cross-functional collaboration skills.
• Ability to balance strategic vision with hands-on execution.

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered

Physical Requirements

Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Additional Physical Requirements

Travel 20-30% Global Travel

Target Pay Range:$116,300.00to$145, Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:10.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue.
• We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect - Appreciative of others
  • Integrity - Guided by our mission
  • Care - Empathetic to patients
  • Quality - Committed to excellence
  • Creativity - Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $2.4 million USD since 2025.

We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.