- Content Creation: Align with the marketing calendar and overall business objectives to create eye-catching, highly engaging content, while also capitalizing on trends, current events, and real-time opportunities. You are as comfortable directing creatives to produce content that aligns with social trends as you are picking up your camera and capturing moments that bring the Ledge brand to life.
- Social Strategy: You will help define goals, objectives, voice, and creative campaigns for each unique platform, and continually evolve our strategies as the social media landscape evolves. You will be the thought leader and the go-to person on the team for all things related to social, including keeping a pulse on customer perception and feedback.
- Collaboration: Work closely with cross functional teams, including but not limited to creative designers and copywriters, marketing channel owners, and digital strategists, as well as customer service and public relations to ensure that social is an integral part of Ledge's brand and customer experience. Serve as an internal brand ambassador, educating others on customer trends, feedback, and what it means to live the #ledgelife
- Community Management: Ensure all Ledge customers have a world-class experience, particularly by helping customers connect to our customer service teams in a timely manner, addressing comments and questions that come in via social, and fostering community through connection and engagement with all fans and partners.
- Social Analytics: Measure and provide meaningful insights on all social activity including both upper and lower funnel activities to key stakeholders throughout the organization. Optimize content to our channel specific KPI's.
- 3-5 year's experience managing consumer-facing social channels
- Superior communication and storytelling skills, through written and visual communication
- Organized and resourceful with strong attention to detail
- Lives and breathes all things social media, stays up to date and ahead of the curve on media trends, pop culture, and lifestyle topics
- Solid understanding of what makes content relevant, engaging, and click-worthy
- Ability to continuously innovate and evolve in order to keep our customers engaged and entertained
- A customer-focused attitude, always making the client the priority
- Passionate about driving content, community, and commerce
- Personable, approachable, and outgoing with an ability to collaborate with and influence key stakeholders in the organization
- Commitment to upholding ethical standards and promoting company values.
- Self-sufficient and action-oriented - you don't sit back and wait to be asked what to do, you
- Ability to innovate, think outside the box, and bring creative ideas from concept to completion
- Open to working nights and weekends, as social media is always on
- Ability to multi-task, balance several projects, and manage deadlines in a fast-paced environment
- Must be open to coaching, advice, and collaboration from manager and team members
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Social Media Manager - Katy, United States - Ledge Lounger Inc
Description
Job Description
Job DescriptionDescription:Founded in 2011, Ledge Lounger Inc. ("Ledge") is a pioneering luxury pool and patio furniture company that has set new standards in outdoor living. At Ledge, our Katy, TX headquarters serves as the hub for meaningful face-to-face connections among colleagues, igniting creativity and driving success. With a strong commitment to innovation, quality, and elegant design, Ledge has quickly risen to prominence in the industry. Experience the satisfaction of working with top-tier outdoor furnishings and accessories at Ledge. Our core values – Loyalty, Ethics, Drive, Grace, and Evolve – underpin every aspect of our business, and we're dedicated to fostering a positive and collaborative work environment where these values thrive.
Craft your career with an American original brand. Over the years, Ledge has earned numerous accolades, including multiple appearances on the Inc. 5000 list for fastest growing companies and the prestigious Global Award from Good Design, a testament to our exceptional craftsmanship and design principles. Additionally, Ledge has continuously appeared on Houston's 50Best Places to Work lists for the past 6 years in a row. As we continue to evolve and inspire outdoor spaces worldwide, our passion for quality, creativity, and customer satisfaction remains at the forefront of our journey.
Job Overview:
As a Social Media Manager, you will manage our multi-faceted social strategy across multiple brands and platforms, create dynamic content, and oversee the customer experience on social media. You will be a member of our dynamic marketing team and work alongside colleagues in marketing, creative, and digital to strategize, collaborate, and establish Ledge as a world-class brand. At Ledge, your career isn't just a job – it's a journey of continuous elevation and achievement.
Key Responsibilities
At Ledge, we value diversity and inclusion and are committed to providing equal employment opportunities to all individuals. We offer a competitive salary, benefits package, and the opportunity to work with a dynamic team in a positive and supportive work environment.
