- Strategizes, conceives, and creates digital content for the Avon Books, Epic Reads, and Harper Voyager social media channels with an emphasis on TikTok and Reels.
- Identifies and capitalizes on new developments and key insights with TikTok including sounds, templates, and relevant pop culture moments, with an eye towards audience growth and fan engagement.
- Collaborates with brand leads on TikTok strategy and best practices.
- Interprets key analytics/research around BookTok and disseminates learnings to inform and educate the brand leads.
- Fosters and maintains partnerships with key social media influencers to be featured on our TikTok pages when applicable.
- Is regularly featured in TikTok content on our pages.
- 3-4 years of experience in social media marketing or content creation
- Demonstrated knowledge of the BookTok space
- Superior knowledge of social media video editing, with an emphasis on in-app TikTok features and effects
- Skilled in using major social media platforms, including TikTok, Instagram, X, and Facebook
- Proven success in cultivating and growing dedicated following on social media
- Comfortable being on-camera
- Excellent skillset in project management, communication, organization, working independently and presentations.
- Ability to work cross-functionally across the division and within the company
- Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail
- Strong computer skills necessary, especially MS Office Suite
- Passion for books
- Familiarity with digital analytics and tools preferred
- Proficient knowledge of video editing software such as Adobe Premiere, iMovie, or FinalCut a plus
- Knowledge of Adobe Photoshop or similar design programs, like Canva a plus
Manager, Content Creation - New York, United States - HarperCollins Publishers
Description
We are currently seeking a Manager, Content Creation to strategize, conceive, and create digital content for the Avon Books, Epic Reads, and Harper Voyager social media channels with an emphasis on TikTok and Reels.
This is a hybrid role based in NYC.
Responsibilities:
Qualifications:
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are strongly preferred.
The salary range for this position is $65,000-$75,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is an equal opportunity employer.