Senior Analytics Marketing Scientist - St Albans, United States - Silverdrum

Description

Advanced Analytics Senior Manager position within a leading data consultancy, part of a wider media agency group.

The role is perfect for an Analytics expert who has experience delivering consumer insight projects for clients, as such we are looking for a rounded data/marketing scientist with the ability to complete projects individually as well as working in cross-agency teams.

Salary to £70,000 + benefits. 3 days per week in the London office required.

Role Summary

This role is to provide a range of analytics and modelling to support the development of new innovative capabilities and extending this to delivery of pilot projects for some of the world's biggest brands.

Sitting in a broader Advanced Analytics team of data scientists, the core focus of the role is on consumer insight and the ability to target audiences effectively with smart algorithms using privacy compliant methods.

Key Responsibilities

• Audience creation and insight curation
• Audience modelling and activation algorithms
• New fusion methods to connect different datasets
• Consumer journey understanding
• These projects include a full range of supporting analytics covering;

o Feature creation

o Addressing bias and weighting

o Validations

o Model selection

Additional skills

Predictive modelling
Attribution modelling
Multivariate model development
Geographical analytics
Text mining and content analytics
Conjoint analysis
Machine learning processes
Data manipulation language; such as Python, R or similar
Experience using website analytics packages (i.e. GA)
Familiar with digital tracking technologies (ad servers, DSPs, DMPs)
Experience with big data (e.g. cookie logs) and cloud technologies - AWS, Redshift, S3, Athena, GCP, BigQuery

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