- Assist in the development of the annual marketing plan and the measurable goals, tactics and resources necessary to deliver increased market share, increased sales, and increased profits
- Monitor competitor activity and stay informed of industry developments to identify on-going opportunities
- Assist in the development and tracking of metrics and success criteria for all marketing initiatives with a focus on ROI
- Analyze data and prepare reports to measure performance of marketing campaigns through the sales cycle
- Interpret business metrics to identify marketing opportunities and build plans for improvement throughout the organization
- Explore website analytics data and identify potential strategies for conversion improvement
- Develop tools and reporting to tie link revenue to marketing spend
- Develop marketing budgets that link to the company's revenue and margin targets.
- A/B Testing and analytics
- Provide frontline support for the sales and purchasing teams through the creation of needed material and resources, such as brochures, case studies, whitepapers, ROI comparisons, etc.
- Plan and execute advertising opportunities including online, print, electronic media and direct mail
- Continually experiment with paid marketing channels to improve key conversion metrics
- Must be highly collaborative
- Strong understanding of Google Analytics, Google Ads, SEO, and SEM
- Excellent Google Sheets skills
- Advanced internet research capabilities and resourcefulness
- Knowledge of social platforms including Facebook, Twitter, LinkedIn and Google+
- Confidence with compiling statistical information and processing into understandable data
- Self-starter mentality; creative issue resolution skills
- Outstanding written and verbal communication skills
- Highly organized, methodical, able to multitask and manage timelines
- Must be a team player - be willing to cross boundaries, share knowledge, and assist others
- Knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop), HTML and/or Dreamweaver a plus
- SQL knowledge
- Highly creative and process-driven relying on data to make decisions
- Experience with Insightly CRM
- BA/BS degree in Business, Marketing, Finance, Statistics or related field
- 2+ years' experience in marketing, analytics or related field
- Competitive compensation
- Professional growth and development opportunities
- Tuition reimbursement
- Comprehensive health and wellness plan
- Flexible paid time off and paid holidays
- Team-building activities
- ESOP participation and 401(k) savings plan
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Marketing Analyst - Evansville, United States - Sigma Equipment
Description
Job Description
Job DescriptionSalary:As the Marketing Analyst at SIGMA Group, you will assist in the execution of SIGMA's B2B marketing strategy to tell the story of our differentiation from our competitors and give our sales teams the best tools to help them sell, to nurture current leads and to generate new leads through creative marketing plans. You will use our extensive customer data to tailor marketing messages to customers' needs and use insights from the data to identify projects and opportunities. We are looking for a broad based web marketer who is passionate about their work, results-driven, keeps up with trends and technologies and embraces good marketing practices.
This is an on-site position in Evansville, IN.
Duties/Responsibilities:
You will be responsible for working with our sales, IT and leadership teams to execute the marketing strategy.
Required Skills:
Beneficial Skills:
Education and Experience:
About Our Company:
SIGMA Group is a successful, growing company of just under 150 employee-owners based in Evansville, Indiana. SIGMA primarily serves the food, beverage and other consumer goods industries, with a focus of buying and selling new and used production equipment to manufacturers around the globe. Our Sigma Surplus division is one of the fastest growing companies in the U.S.
What We Offer:
As an ESOP (Employee Stock Ownership Plan) company, our culture revolves around innovation, creative solutions and the tenacity to see them through. Our casual offices are filled with passionate people who work hard and play hard. We welcome new ideas and offer opportunities for advancement within all teams
SIGMA is an equal opportunity employer dedicated to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We value talent and I understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity.
