Lead Copywriter - Boston, United States - Proverb Agency

    Proverb Agency
    Proverb Agency Boston, United States

    1 month ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    In conjunction with the creative and marketing teams, produces compelling and engaging written content

    across various platforms. Crafts persuasive copy that effectively communicates the brand's message,

    resonates with the target audience, and drives desired actions. Collaborates closely with designers,

    marketers, and other team members to bring creative concepts to life through words.

    Responsibilities

    Content Creation:

    • Writes clear, concise, and engaging copy for a variety of mediums, including but not

    limited to website content, social media posts, email campaigns, advertising materials,

    Campaign Development:

    • Collaborates with the creative and marketing teams to develop and execute innovative

    marketing campaigns. Generates creative ideas for campaigns that align with the brand's

    tone and objectives.

    Message Alignment:

    • Ensures consistency of brand voice and messaging across all platforms and channels.
    • Adapts writing style as needed to suit different target audiences and communication

    channels.

    Research:

    • Adapts writing style as needed to suit different target audiences and communication

    channels.

    Editing, Proofreading, and Feedback Incorporation:

    • Reviews and edits own work as well as the work of others to ensure accuracy, clarity,

    and adherence to brand guidelines.

    • Accepts feedback from team leads and stakeholders and uses it to improve the quality of

    work and meet project goals.

    Project Management and Team-Work:

    • Manages workload efficiently to meet project deadlines and prioritize tasks effectively.
    • Works closely with designers, art directors, and other team members to develop

    integrated campaigns that marry visuals and copy effectively.

    • Plan, manage, and control the organizational performance and align it with the

    performance of each team member, through the definition and monitoring of objectives

    and key performance indicators to ensure business growth and clients ́ satisfaction.

    Qualifications

    • Bachelor's degree in Communications, Marketing, Journalism.
    • 5+ years experience as a copywriter in agencies.
    • Portfolio showcasing a wide range of writing samples, demonstrating versatility and creativity.
    • Exceptional writing skills with a keen eye for grammar, punctuation, and style.
    • Ability to convey complex messages concisely.
    • Ability to adapt writing style to fit various tones, styles, and target audiences
    • Excellent collaboration and communications skills to work effectively in a cross- functional team environment.
    • Meticulous attention to detail to ensure accuracy and consistency in all writing materials,
    • Strong creative thinking and the ability to generate innovative ideas for campaigns and content.