Marketing Manager - Eagle, United States - Container and Packaging

Description

Over the past fifty years we have built our employee-owned company on great ideas. However, we want to be better. In pursuit of "better" we seek ideas like honor, excellence, and growth-mindedness. Failure and discomfort generally get a bad rap; Container and Packaging embraces them and considers them essential for growth and improvement. We strive for flexibility and creativity, and we'll expect you to do the same.

To really soar here at Container and Packaging you'll need to be willing to practice:

• Courage: jump into messy projects, experiment, fail, try something new – repeat.
• Resilience: regularly seek constant improvement and open to feedback
• Collaboration: explore ideas with partners and customers; let's find the best solution together.
• Self-deprecation: don't take yourself too seriously; do draw out humor in situations, recognize that we're all a "work in progress."

And you'll get to practice these attributes while executing marketing projects. Some of the responsibilities you'll encounter include:

• Lead the development of marketing team members
• Operational understanding of marketing tech platforms and how to maximize these investments
• Plan and execute comprehensive strategies for:
• website development
• HubSpot integration
• retention efforts
• customer segmentations
• Container brand voice/awareness
• sales support
• customer creative needs
• digital investment
• growth planning
• Work closely with sales leadership on outbound sales and customer meetings
• Manage marketing budget and expenditures
• Work with Analyst on segmentation, testing, tracking, results reporting, analyses, and recommendations (Google Analytics, and HubSpot)

Skills that will be beneficial include:

• Creative thinking
• Ability to communicate effectively in speech and writing
• Strong experience in HubSpot
• Working understanding of web analytics (e.g. Google Analytics) and Google Adwords
• Ability to recognize effective graphic design and visual communications
• Experience in digital and print marketing, content marketing, and social media marketing