Direct Marketing - Overland Park, United States - Renewal By Andersen
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Description
Job Description
Job Description
Direct Marketing Team Leader
Renewal by Andersen of Kansas City and Central Missouri has experienced unprecedented growth over the last three years. To maintain this growth and success, we are looking to add another Team Leader to our Non-Traditional Marketing Department. The Direct Marketing team is nationally renowned, has an award-winning leadership team, and has a culture of positivity, success, and teamwork. Renewal by Andersen is the largest window and door manufacturer in North America with a respected reputation for its high-quality products and services which are unmatched in the home improvement industry.
Purpose:
The Direct Marketing Team Leader is a leadership position in the Non-Traditional Marketing Department which oversees three types of lead generation strategies while maintaining and exceeding pre-determined key performance indicators. Our lead generation strategies consist of Event Marketing, Retail Marketing, and Neighborhood Marketing. Event Marketing strategies include in-person activations at trade shows, fairs, festivals, sporting events, marquee events, and local community events. Retail Marketing strategies include in-person activations at grocery stores, hardware stores, home dcor stores, and other retail-type brick-and-mortar stores. Neighborhood Marketing strategies include door-to-door lead generation in neighborhoods that meet pre-determined demographic models.
The Direct Marketing Team Leader hires, trains, coaches, and manages a team of Brand Ambassadors to generate leads and set appointments for our Design Consultant Team, cost-effectively and efficiently, while utilizing our Direct Marketing Methodology.
Responsibilities:
Recruiting, hiring, training, coaching, and managing a team of 10 15 Brand Ambassadors
Administrative duties including payroll, tracking key performance indicators for team members, and corresponding with management/direct marketing team leaders
In-Field training, coaching, shadowing Brand Ambassadors
In-office training, coaching, and teaching Brand Ambassadors
Meet or exceed skills, attitude, behavior, and results expectations
Present an exceptional company image
Sets an example for work ethic, integrity, teamwork, and decorum
Ensure policies and guidelines are adhered to
Scheduling and holding weekly/bi-weekly team meetings
Adhering to key performance indicators, budgeting, and results implications
Generating leads and setting appointments at events, retail stores, and canvassing
Working with event coordinators, retail store managers and managing territory for neighborhood marketing
Seek out and secure new events, retail stores, and neighborhoods for canvassing
Qualifications and Requirements:
2 3 years of events management, retail management, canvassing management, sales management, or marketing management
Ability to think strategically, with strong project management skills, and attention to detail
Strong verbal and written communication skills
Ability to self-manage resources to achieve objectives
Ability to analyze the effectiveness of events activations, retail store activations, and canvassing activations
Ability to understand marketing communications, sales promotions, and advertising
Ability to demonstrate strong leadership skills
Demonstrated analytic skills
Demonstrated ability in Microsoft Office programs, especially reports and spreadsheets
COMPETENCIES REQUIRED TO MEET PRIMARY RESPONSIBILITIES:
Results orientation
Dynamic
Business and Customer knowledge
Problem-solving skills
Time management and organizational skills
Assessment and evaluation skills
Proven sales performance
Creative
Confident
Interpersonal skills
Renewal by Andersen is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other federal, state or local protected class. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds.
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