Associate Director, Ad Operations - Seattle, WA, United States - New Engen

Description

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it.

Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what's possible in digital marketing.

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more.

At New Engen, the cutting edge isn't a lofty goal; Our people – humble innovators rewriting the rules of digital marketing.

Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.

As the Associate Director of Ad Operations & Technology, you will not only lead but also actively engage in the hands-on execution of advertising operations and technology strategies.

This dual role requires a balance of technical acumen, leadership, and a hands-on approach to managing digital advertising ecosystems.

You'll be instrumental in building and scaling a proficient ad operations team, while also rolling up your sleeves to ensure the tactical work is executed to perfection.

Your mission will be to oversee and participate in campaign naming, taxonomy, trafficking, and the optimization of digital campaigns, setting the stage for scalable growth.

Ownership of platforms like LiveRamp and proficiency with tools such as or similar to CampTag and Claravine are key to this role.

Establish, mentor, and lead an ad operations team, while also engaging directly in the operational work until the team reaches scalability.

Directly oversee and manage the end-to-end campaign process, ensuring excellence in naming, taxonomy, trafficking, and optimization. Your dual role will require you to both manage and execute these tasks effectively.

Technology Mastery & Ownership:

Serve as the primary custodian for ad technology platforms like LiveRamp, actively using and optimizing these tools to meet campaign objectives.

Drive continuous improvement of ad operations processes and procedures, enhancing efficiency, effectiveness, and scalability.

Develop processes in collaboration with analytics and media team members for consistent pixel placement and tagging (basic) standards to ensure proper data capture.

Cross-Functional Leadership:
Collaborate with other departments (creative, strategy, analytics) to ensure integrated and cohesive digital campaigns.

Innovation & Industry Leadership:

Stay ahead of digital advertising trends and technologies to foster innovation within the team and maintain our competitive edge.

Experience & Expertise:

At least 5-7 years of relevant experience in digital advertising operations, with a solid track record of both leading teams and executing ad operations tasks.

Experience in building or significantly scaling an ad operations team is required.

Technical Skills:

Deep understanding of ad technology platforms, especially LiveRamp, with hands-on experience in campaign management tools such as CampTag and Claravine.

Strategic & Analytical Thinking:
Ability to think strategically, analyze complex data, and develop innovative solutions to challenges in ad operations.
Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
~Flexible Vacation & PTO plan
~ Paid Holidays
~ Remote/Flex day schedule
~ Laid back office environment

For this role, we will consider candidates 100% remote.
We promote diversity, equity, inclusion, and belonging in every aspect of our business. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

We believe in what we are building together and put the team first in order to accomplish our shared goals.

We reject apathy and cynicism and do everything we can to help each other win.