Senior Marketing and Communications Manager - NewHaven, United States - Yale University

Description

Yale Hospitality – Auxiliary Administration

85501BR

University Job Title

Sr Marketing and Communications Manager

Bargaining Unit

None – Not included in the union (Yale Union Group)

Compensation Grade

Administration & Operations

Compensation Grade Profile

Manager; Program Leader (25)

Total # of hours to be worked:

40

Worksite Address

246 Church Street
New Haven, CT 06510

Essential Duties

Principal Responsibilities:
STRATEGY & ANALYSIS
1. Supports the achievement of financial benchmarks by assisting in the development of programs, products and services, by attracting non-traditional customers to our business venues and by increasing brand loyalty within the Yale Hospitality customer base.
2. Strengthens Yale Hospitality brand recognition within the University, regionally and nationally.
3. From conceptualization to implementation, helps develop and drive Yale Hospitality marketing and communication campaigns across all media vehicles including print, mail, email, website, and PR.
4. Interfaces directly with the Senior Leadership team in Yale Hospitality translating Yale Hospitality business objectives into tangible marketing and communication campaigns. Provides strategic marketing guidance, including design expertise, to Yale Hospitality Directors of Operations and unit managers.
5. Promotes goodwill toward Yale Hospitality.
6. Develops, implements and analyzes customer satisfaction measurement processes.
7. Proposes business strategies to improve customer satisfaction.
8. Enhances the Yale Hospitality management team's understanding of overall marketing.
9. Promotes local store marketing effectiveness.
10. Produces and distributes high quality deliverables and collateral.
11. Identifies campus and trade market conditions and customer demographics as they relate to Yale Hospitality business objectives. Executes customer research plans that include paper, email and web-based customer surveys, advisory groups, focus groups and online research.
12. Interfaces with Yale Hospitality unit managers, executing branding, marketing and communications programs – both department wide and unit specific.
13. With Directors of the Senior Leadership team, develop core marketing themes and messages for Yale Hospitality, dining units and specific products and programs.
14. Defines measurable goals for success based on Yale Hospitality and SLT business objectives.
15. Under the direction of the Operations Manager, manages all design-based projects including development, production and distribution of promotional materials to all Yale Hospitality units.
16. Manages library of turn-key marketing, communication and event programs.
COMMUNICATIONS
17. Develops, implements, and maintains effective Yale Hospitality messages, strategies and programs.
18. Ensures consistent communication of Yale Hospitality key messages and coordinate with University Office of Public Affairs key messages.
19. Writes Yale Hospitality press releases. Distributes, actively pitch and drives relationships to campus, trade and community media outlets.
20. Develops and maintains marketing communication materials and tools for Yale Hospitality.
21. Communicates with Yale Daily News and all other campus print and online publications.
22. Maintains relationships with university departments, trade and media organizations.
23. Manages creation, content development and maintenance of website.
24. Archives Yale Hospitality operational history, releases, and press hits.
25. Researches and purchases promotional items as needed in a fiscally responsible manner.
26. Coordinates and executes internal communication tools.
27. Provides support and coordination for student, faculty advisory committee, focus groups, and survey methodology for all Yale Hospitality business platforms.
28. Hire and train student assistants
29. Perform other duties as assigned.

Required Education and Experience

Required Education and Experience:
Four-year college degree or equivalent. 5 years marketing experience required.

Physical Requirements

Physical Requirements:

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

EEO Statement:

University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale's Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

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