BD and Marketing Manager - New York

Summary · The Business Development and Marketing Manager is a key team member within the Marketing Department. The Manager serves as a dedicated liaison to one or more practice and/or industry groups. They work directly with the group leaders and other partners to develop and exe ...

Job description

Summary

The Business Development and Marketing Manager is a key team member within the Marketing Department. The Manager serves as a dedicated liaison to one or more practice and/or industry groups.

They work directly with the group leaders and other partners to develop and execute strategies and business plans and manage an aligned range of business development and marketing initiatives.

The Manager takes an active role in learning about the service offering, lawyers, and clients of the assigned groups and related practices.

They develop and lead initiatives to deepen knowledge about our clients, their business needs, and relevant Sidley capabilities to foster cross-selling.

The Manager may have direct supervisory responsibility for Business Development and Marketing Specialist and/or Coordinator level professionals and is responsible for fostering a collaborative, high-performing team.

Additionally, they are expected to lead by example, mentor junior members of the team, and embody the highest standards of service delivery.

The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other professional business functions, and lawyers, across the Firm's global platform.

Duties And Responsibilities

Practice and Client Development

Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers
Attends and contributes to practice/industry group meetings and planning sessions
Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources
Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders
Manages, develops, and refines the groups' business development "infrastructure" (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources
Helps group leaders prepare and manage the group's BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts
Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives
Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
Onboards and integrates lateral lawyer hires in the practice/industry, working closely with the relevant regional marketing team

Proposals and Pitches

Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed
Spearheads briefing discussions to propose and/or understand the opportunity
Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs
Serves as advisor in preparing and rehearsing pitch teams
Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders

Marketing and Profile-raising Activities

Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups
Works with Regional BD and Marketing team members to plan client programs and Sidley-sponsored events

Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary, article publication, podcasts, etc.

Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms

Employee Management

Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
Delegates work efficiently and effectively to other team members
Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions

Salaries vary by location and are based on numerous factors, including, but not limited to, the relevant market, skills, experience, and education of the selected candidate.

If an estimated salary range for this role is available, it will be provided in our Target Salary Range section.

Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found at .

Target Salary Range

$140,000 - $176,000 if located in New York

Qualifications

To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below.

The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email (current employees should contact Human Resources).

Required


Education and/or Experience:
A minimum of eight (8) years of professional marketing, business development, or other relevant experience
A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field
Excellent writing, proofreading, and critical thinking skills
Demonstrated proficiency in Microsoft Office and Outlook

Preferred

Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization
Experience and knowledge of the business/legal landscape in assigned practice areas/industries
Supervisory, managerial, and/or project management experience
Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications

Other Skills And Abilities

The following will also be required of the successful candidate:

Strong organizational and prioritization skills
Strong attention to detail
Good judgment
Strong interpersonal communication skills
Strong analytical and problem-solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities

Sidley Austin LLP is an Equal Opportunity Employer