Senior Lifecycle Marketing Strategist - Phoenix - Renmoney

    Renmoney
    Renmoney Phoenix

    1 week ago

    Description

    We are seeking a proactive and strategic Senior Lifecycle Marketing Strategist to shape the way we engage, activate, and maximize customer value over time. This is a key leadership position with comprehensive ownership of our lifecycle marketing initiatives - focusing on onboarding, churn prevention, and reactivation. You will create and implement high-impact, data-driven customer journeys aimed at increasing customer lifetime value (CLV), minimizing churn, and driving sustainable growth.

    Your collaboration will span across product, engineering, analytics, call center, and growth teams, contributing significantly to enhancing Renmoney's portfolio management capabilities.

    Key Responsibilities

    • Lead the development and evolution of our holistic lifecycle marketing strategy, covering onboarding, engagement, upselling, reactivation, win-back, and customer loyalty.
    • Create impactful customer journeys across various channels including email, push notifications, SMS, WhatsApp, in-app messaging, and telesales, tailored to customer behavior, risk profiles, and product usage.
    • Develop segmentation and targeting strategies that enable personalized customer experiences at scale, utilizing persona-based, behavioral, and predictive modeling techniques.
    • Implement AI-driven automation to facilitate real-time triggers, churn risk assessments, upsell opportunities, and dynamic content delivery.
    • Enhance customer journey performance through rigorous experimentation (A/B testing, multivariate testing, holdout groups), focusing on metrics such as LTV, retention, churn, and customer acquisition cost payback.
    • Oversee CRM platforms (such as , Mixpanel, Salesforce) and collaborate with engineering and data teams to optimize workflows and ensure high data quality.
    • Partner with performance, brand, and product marketing teams to ensure cohesive messaging and a seamless full-funnel customer experience.
    • Define and monitor lifecycle KPIs—from conversion rates to revenue per user—and provide performance updates to executive stakeholders.
    • Build, develop, and mentor a dynamic team of lifecycle marketers, CRM analysts, and automation specialists.

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