Digital Marketing Specialist - Springfield, United States - Gap International

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    Description
  • Gap International is looking for a Digital Marketing Specialist who will play a central role in marketing strategy and execution.
  • In this role, you will be responsible for executing and assessing performance of marketing initiatives to drive current client engagement and new client acquisition.
  • With proven and proprietary methodologies that embed lasting change across an organization, our work unleashes teams across the business to innovate and create new pathways to achieve the desired outcomes for their business.
  • Manage and execute marketing and sales email campaigns within CRM (Dynamics 365)
  • Implement and track SEO, SEM, and SMM strategies
  • Experience with marketing and analytics tools including Google Analytics, CRM platforms, and content management systems
  • Track record in managing SEO, SEM, SMM, and email marketing campaigns
  • Proven experience with email platforms such as Hubspot, Constant Contact, MailChimp or similar