- Drive product and brand marketing strategy on social, develop plans to acquire new/relevant audiences, and report on social data insights both for owned and competitive social while hitting KPI's
- Execute social strategy primarily for brand (but not exclusively), to translate marketing strategy across social channel touchpoints to existing and new audiences that drive engagement, awareness, social team KPI's and sales
- Strategize and collaborate on behalf of brand for partner, retailer and/or founder's channel
- Constantly monitor and analyze social performance with analytic tools to optimize social channels. Quickly pivot or ignite a need to continue to drive engagement and excitement based off findings and social listening
- Fluently report on social metrics on a weekly basis
- Disrupt the social landscape with trailblazing ideas. Keep a thumb on social trends and be tapped into the conversations happening across all the different platforms to help drive strategic thinking of the social team
- Continue to innovate and stay passionate about building community. Implement tactical engagement efforts to grow the community. Provide intuitive social listening for community-first content strategies - with the drive to take current trends/events and implement them quickly to help grow our channels.
- Ensure brand DNA is maintained through visuals and copy
- Partner with influencer and growth marketing teams to optimize synergies between paid & organic social media efforts
- Manage budget for social boosting, tool and content needs
- Identify the right partners who are digital-first and innovative in the social content space
- Identify cross-promotional opportunities with external social channels with like-minded or desirable audiences
- 5-7 years of experience in Social Media
- 3-5 years team leadership experience
- A driven social media lover that loves to be a step ahead of trends, follow influencers and brands to be able to push the conversation forward in the industry
- A natural storyteller
- A tastemaker with an elevated and creative lens for social content
- Founder experience a plus
- Be a high energy go-getter, who's got a positive, friendly attitude
- Strong work ethic with exceptional project management & organizational skills
- Meticulous attention to detail and an ongoing commitment to achieving high-quality results
- Well-versed in social media platforms and have a deep understanding of platform tools (ex. TikTok and IG stories features, etc)
- Expertise in data analysis and market feedback, utilizing quantitative and qualitative data to inform strategic decisions plan developments
- Bachelor's degree in related field or equivalent experience
- At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.
- You're a self-starter who possesses an entrepreneurial spirit.
- You thrive in a fast-paced, agile environment.
- You are a team player who approaches solutions from a place of curiosity and positivity.
- We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.
- Medical, Dental, & Vision Insurance
- Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents
- Flexible time-off policies
- Cell phone stipend
- 401(k)
- Equity
- Life Insurance
- FunHaus Event
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Sr. Manager, Social Media Strategy - El Segundo, United States - Haus Labs by Lady Gaga
Description
Job Description
Job DescriptionJob Title: Sr. Manager, Social Media Strategy
Salary: $90,000 - $100,000
Department: Marketing
Manager: Sr. Director, Marketing
Who We Are
Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.
Overview
We are looking for an exciting social media savant who loves digging into analytics, being ahead of the curve on social trends and thrives off bringing fresh and industry-leading opportunities to the table to execute the global product and brand marketing strategy of Haus Labs by Lady Gaga across existing and new social channels. The role reports into Sr. Director, Marketing.
What You'll Do
What We're Looking For
What We Expect
Our Pillars
ART: We are a creative collective that believes art has the power to shape the future.
SCIENCE: We unlock innovation using science and artistry.
KINDNESS: We are a collective community: universal, inclusive and non-binary.
What We Offer
Everyone is welcome in our HAUS
"Baby, you were born this way." Regardless of age, education, ethnicity, gender, sexual
orientation, or any personal characteristics, we want everyone to feel welcome. We are
committed to building a diverse and inclusive, equal opportunity workplace.
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