Sr. Manager, Consumer Brand Marketing - Santa Barbara, United States - Kate Farms

Description

ABOUT KATE FARMS

Kate Farms is a company with heart.

Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities.

That's why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives.

We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work.

Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms' values.

We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different.

We invite you to do the best work of your life with us at Kate Farms.


POSITION OVERVIEW

This position is responsible for managing and implementing commercial business strategies and tactics to effectively support delivery of business objectives, including net sales, share growth, and profit margin.

Under the leadership of s the Senior Director, Consumer Brand Marketing, this position generates demand and consumer insights, develops strategic and tactical plans, analyzes brand performance, reports findings and actionable recommendations, and supports financial management and contingency planning.

This role partners closely with Marketing team members to achieve/implement business strategies and tactics. This position collaborates with internal and external partners to achieve objectives. Partners include creative agencies, legal, medical sciences, regulatory, supply chain, business operations, project management, and more.


WHAT YOU WILL DO

• Lead Brand fundamentals inclusive of consumer targeting, brand equity performance, and optimizations
• Lead content and creative strategy, development, and execution
• Develop, take through CRT, and document claims and messaging for assigned products.
• Lead near-in innovation projects in collaboration with product development, quality, regulatory and nutrition sciences.
• Develop go-to-market strategy and launch commercial innovations into the market.
• Represent Consumer Brand Marketing in monthly S&OP process, bringing insights and inputs to refine forecasting.
• Assigned agency/partner management.
• Create and execute consumer journey, content strategy and content development.
• Identify and track key performance indicators and partner with internal and external partners on monthly dashboards and development of communication with leadership.
• Manage annual content-to-channel plan updated for consumer campaign content, tactics and initiatives and ensure critical paths and timelines align to established launch dates (inclusive of agency briefings and measurement plans) with Marketing Enablement support.
• Evaluate in-market performance of programs to ensure that they are delivering against expectations and business objectives, and propose actions to continuously improve key measures.

WE ARE LOOKING FOR SOMEONE WHO

• BA/BS Degree in Marketing or Business Administration. MBA strongly preferred.
• 5+ years of progressively responsible brand/product management experience in either health care/OTC marketing or consumer packaged goods marketing.
• Experienced in creating data-driven forecasts.
• Demonstrated experience participating in Stage Gate and S&OP processes in prior organizations.
• Strong analytical skills and KPI tracking capabilities, applying data to support business decisions, strategies, and contingency plans.
• Ability to create and execute complex strategic business plans, find solutions to business problems, and then act on them to drive results.
• Effective communication and presentation skills with the ability to successfully influence business strategy and investment decisions in the company's best interest.
• Demonstrated leadership with agencies, including constructive feedback and fast-paced decision making.
• Proven track record of successfully managing multiple projects and priorities simultaneously.
• Strong commitment to company mission and values.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Respectfully shares and accepts feedback willingly from all levels of the organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Effectively handle lifting of various objects weighing up to 12 pounds.

While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.

Possess the ability to sit at a computer for extended periods of time.


WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations. Requires approximately 15% travel.

It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.

In compliance with Colorado's Equal Pay for Equal Work Act (EPEWA) , New York City's Human Rights Law (NYCHRL), and California's Pay Transparency bill (SB 1162) we are disclosing the compensation, or a range thereof, for roles that will be, or could be performed in Colorado, New York City, or California.

If the position applied to is not located in Colorado, NYC, or California, the following information may not apply.


Salary Minimum :
$ 98,000 Salary Maximum $132,773. The base salary range above represents the low and high end of the Kate Farms salary range for this position. This range will vary and may be above or below the range based on various factors including but not limited to location, experience, internal pay alignment, and performance. The range listed is just one component of Kate Farms' total compensation package for employees. Other rewards may include annual bonuses and short- and long- term incentives.

Kate Farms cares well for its employees and it shows through the provision of standout benefits such as Medical, Dental, Vision, Life Insurance, FSA, 401k Retirement Plan, Paid Time Off , Remote Work options, and many more outstanding company perks.