Senior Director, Marketing Planning and Strategy - Bentonville, United States - Sam's Club

Description

What you'll do at

Position Summary...

What you'll do...
Sam's Club is seeking an accomplished and experienced Senior Director, Brand Marketing to join our dynamic team. As the leading membership warehouse club, Sam's Club understands the importance of strategic brand positioning and consumer engagement.

Reporting to the Vice President of Marketing, you will be instrumental in building brand marketing strategies to increase member acquisition, enhance our brand presence, drive member engagement, and foster brand loyalty.

You will collaborate with multiple teams to create compelling campaigns, manage brand communications, and ensure brand messaging across multiple channels. If you have a passion for brand marketing and are ready to take on a leadership role in a fast-paced, customer-centric environment, we invite you to join our team and shape the future of our brand.

Location: This position is based in Bentonville, Arkansas (relocation package is available)

What you'll do:

• Develop and execute comprehensive brand strategies that align with Sam's Club's overall business objectives and target customer segments.
• Lead the development of brand positioning, messaging, and creative concepts that resonate with Sam's Club's diverse member base.
• Oversee the management of Sam's Club's owned social media channels, including strategy development, content creation, community management, and performance analysis.
• Collaborate with internal teams, including product marketing, merchandising, and operations, to ensure brand consistency across all touchpoints and channels.
• Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, in-store signage, and events.
• Conduct market research and analyze consumer insights to identify trends, opportunities, and challenges for the Sam's Club brand.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand marketing and social media campaigns, and regularly analyze performance data to inform future strategies.
• Drive the development of integrated marketing campaigns that leverage owned social media platforms to drive brand awareness, engagement, and conversion.
• Manage external agencies and vendors to execute brand campaigns and initiatives effectively, ensuring quality and consistency.
• Champion brand guidelines and standards to maintain consistency across all brand communications and assets.
• Stay up-to-date on industry trends, competitive landscape, and emerging technologies to identify new opportunities for brand growth and innovation.
• Provide leadership to the marketing team, fostering a culture of continuous improvement and new ideas.

What you'll bring:

• Minimum 10 years of experience in brand marketing
• Track record in developing successful marketing strategies for large matrixed companies
• Prior experience in team leadership and motivating and inspiring a team
• Strong strategic thinking, analytical skills and a data-driven mindset
• Captivating story-telling skills

Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location... 2101 SE SIMPLE SAVINGS DR, BENTONVILLE, AR , United States of America

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum-NWA has something for everyone.