Head of Marketing - San Francisco, CA, United States - Money Fit by DRS

Description

com), we're building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders.

With one of the world's most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

Airwallex is looking for a world class B2B marketer to drive growth and help scale our North America business.

You will work closely with commercial and strategy teammates, and will report directly to the General Manager, Americas.

You'll act as a B2B marketing all-rounder and will accelerate our customer acquisition efforts via a mix of online and offline channels.

This will be a senior hire on the South East Asia team and we are looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts.

Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the SEA businesses.

Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM
Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first- and third-party events
Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas
Drive content marketing - partner with the Content Marketing team to layout and execute a comprehensive content strategy, including industry-specific whitepapers
Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns
Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings

Structured and analytical:
You get in the data to find out what is going on and yet know how to uplevel - you don't lose sight of the forest for the trees

Hungry to win:
your passion drives you to find creative solutions to win
You have a mastery of strategy, but are also eager to go deep on campaign performance and execution

A Bachelor's Degree or equivalent experience
15+ years experience in Marketing (ideally B2B) and familiarity with both online and offline channels

We also like to ensure we create the best environment for our people by providing a collaborative open office space.

We organize regular team building events and we give our people the freedom to be creative.
We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.

We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.

If you have a disability or special need that requires accommodation, please let us know.
Full time
Marketing
Regional Marketing Management
Airwallex promotes fair compensation practices in accordance with applicable federal, state, and local law.

US-based employees are eligible to participate in medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, and well-being benefits.

US-based employees also receive 20 paid days of vacation and 12 paid days of company holidays in a calendar year.