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    Senior Online Marketing Analyst - New York, United States - Three Pillars Recruiting

    Three Pillars Recruiting
    Three Pillars Recruiting New York, United States

    3 weeks ago

    Default job background
    Description
    One of our clients is searching for a Senior Specialist, SEM (Paid Search/Paid Social) to join their team.

    This person will be responsible for creating, launching, monitoring, analyzing, and optimizing campaigns across Search Partners, Google Display, & YouTube.

    Applicants must have 5+ years relevant industry experience in Paid Search across Google and Bing, with proven track record of exceeding KPIs.


    Essential Responsibilities:


    • Develop, Launch, Analyze campaigns across Search Partners, Google Display, & YouTube.
    • Optimize campaign expenses, staying on budget while achieving optimal ROI
    • Execute tests, collect and analyze data, identify trends and insights in across owned accounts
    • Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more
    • Design and execute account maintenance standards and ensure structural integrity via frequent audits of settings, audiences, etc.
    • Act as a Paid Search expert, providing industry-related research, guidance, and insight into the media strategy, planning, launch and optimization process

    Qualifications:


    • Minimum of 5+ years relevant industry experience in Paid Search across Google and Bing, with proven track record of exceeding KPIs
    • Well-versed in performance marketing, conversion, and customer acquisition
    • Experience with paid search analytics and research tools (e.g, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner, SEMRush)
    • Up-to-date with the latest trends and best practices in search engine marketing
    • Familiarity with A/B testing tools and methodologies within Search
    • Experience with website analytics tools and methodologies (e.g, Google Analytics)
    • Strong analytical skills and experience generating SEM reports
    • Working knowledge of HTML & CSS
    Job

    *LI-AM1
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