dbc outdoor account executive - Greensboro - Dick Broadcasting

    Dick Broadcasting
    Dick Broadcasting Greensboro

    1 day ago

    Description

    Job Type
    Full-time
    Description
    Are you a dynamic sales rep interested in helping local businesses? If so, we'd love to have you join our sales team We need someone who truly appreciates the connection between marketing and sales, someone who genuinely gets excited with each and every sale - big or small. DBC Outdoor is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Greensboro, NC and the surrounding areas.
    Company Overview:
    DBC Outdoor is an outdoor advertising company located in Greensboro, NC. DBC Outdoor offers advertisers a variety of advertising formats, helping both local businesses and national brands stand out from the competition. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve.
    Benefits Overview:
    We offer a competitive and comprehensive compensation & benefits package for all full-time employees. Some of our benefit offerings include, but are not limited to, multiple medical plan options, dental and vision insurance, paid vacation/sick time, 401K plan, and incentivized wellness programs.
    Position Purpose:
    The purpose of the Sales Account Executive is to meet and exceed sales objectives by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques, build relationships, and develop long term advertising relationships that grow DBC Outdoors advertising sales.
    Essential Functions and Responsibilities:
    Major Activities

    • Meet and exceed sales targets and monitor personal sales data and reports
    • Identify potential growth areas, open new accounts and increase DBC Outdoors market share
    • Become proficient in the use of DBC Outdoor computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research
    • Prepare written presentations, reports and proposals
    • Become an active team member of DBC Outdoor and the advertising community
    • Develop presentation skills utilizing computer tools and present to clients on a regular basis
    • Maintain accounts receivable
    • Continually develop new product knowledge and acquire better selling skills
    • Keep abreast of competition - particularly newspaper, radio, TV, cable and online advertising
    • Actively participate in sale meetings, regional meetings, seminars and trade shows
    Self-Organization
    • Create and maintain daily, weekly, and monthly sales plans a month in advance
    • Maintain a professional sales appearance
    • Use sales tools and complete daily planner/sales program after each call and at the end of the day
    • Maintain organized up to date records of clients and sales activity
    Time Management
    • Minimize travel time and maximize time in the field with clients
    • Travel overnight when necessary
    • Cluster your accounts to work them geographically and manage your time effectively
    Administrative
    • Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis
    • Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution
    • Agree to check lights etc. on a regular basis when called upon
    • Operate within your expense budget
    Knowledge, Skills, & Abilities Requirements:
    • Ability to cold call businesses both over the phone and in person
    • Ability to make oral presentations to provide information or explain policies and procedures
    • Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
    • Working knowledge of personal computers, including Microsoft Office Suite
    • Ability to adapt to new technology
    • Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
    • Skill in writing grammatically correct routine business correspondence
    • Ability to perform effectively under fluctuating workloads
    • Skill in selling or promoting outdoor advertisements
    • Skill in establishing rapport and gaining the trust of others
    • Ability to establish and maintain cooperative working relationships
    • Ability to meet a sales quota
    • Working knowledge of general sales techniques
    • Ability to be intrinsically motivated to succeed and withstand rejection
    • Skill in working independently and following through on assignments with minimal direction
    Requirements
    Education & Experience Requirements:
    • Current and Valid Driver's License
    • College Degree preferred
    • Previous Outdoor Advertising sales experience preferred
    • CRM experience preferred
    Physical Demands & Work Environment:
    • The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
    • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
    • Nights spent away from home traveling are less than 10%.

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