Marketing Manager, Client Advocacy - Atlanta
1 day ago
Job description
We are currently seeking a Corporate Marketing Manager, Client Advocacy, to lead programs that bring the voice of the customer to life across the organization.
This role is responsible for building and executing advocacy initiatives that highlight client success, strengthen the brand, and support key business priorities.
You will drive projects from concept through delivery by aligning the right teams, tools, and processes to ensure work moves forward efficiently and produces measurable impact.
Partnering closely with product marketing, sales, creative, field marketing, and business unit stakeholders, you'll develop integrated, multi-channel programs that turn customer outcomes into compelling stories for the market.
Success in this role requires strong cross-functional collaboration, the ability to manage multiple initiatives at once, and a sharp eye for maintaining consistent brand and messaging standards across every touchpoint.
ESSENTIAL RESPONSIBILITIES
Plan, manage, and execute marketing programs within an assigned functional area
Drive projects forward by coordinating across internal teams, tools, and systems to ensure on-time delivery of marketing initiatives
Develop and maintain project plans, timelines, and workflows for complex, multi-stakeholder programs
Collaborate with cross-functional partners across product marketing, sales, creative, and business units to align priorities and deliverables
Serve as a connector between corporate marketing and field or business unit teams to ensure programs are relevant and coordinated
Manage relationships with external agencies, vendors, and partners to support program execution
Ensure brand consistency and adherence to messaging standards across all marketing materials and channels
Define and track KPIs for assigned programs and report on performance with recommendations for improvement
Develop and document processes, templates, and best practices to improve team efficiency and scalability
Monitor industry trends, platform developments, and competitive activity relevant to area of focus
Contribute to corporate marketing strategy by sharing insights, recommendations, and cross-functional learnings
Represent the corporate marketing team in internal and external forums as needed
Lead, coach, or mentor marketing team members, as applicable
REQUIRED QUALIFICATIONS
Bachelor's degree in marketing, Business Administration, or related field
Seven years of experience planning and executing marketing strategies
Experience in a business-to-business (B2B) marketing organization
Demonstrated experience managing or coordinating marketing programs end-to-end
Proven track record generating and capturing product demand through data-driven marketing
PREFERRED:
Experience managing customer reference, testimonial, or case study programs at scale
Familiarity with customer advocacy platforms (such as ReferenceEdge, Influitive, or similar tools)
Ability to build and maintain strong relationships with clients and internal stakeholders to source and develop compelling success stories
Experience producing a variety of advocacy content formats including written case studies, video testimonials, and speaker programs
Strong project management skills with the ability to manage multiple advocacy initiatives simultaneously across business units or product lines
Background in B2B marketing, preferably within SaaS or enterprise software environments
Comfort working cross-functionally with sales, product marketing, and creative teams to align advocacy efforts with broader go-to-market strategies
Real Estate runs on Yardi
About Us:
Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation.
We've created a team of over 10,000 employees in over 40 locations around the globe dedicated to making great real estate software products.
Discover the Yardi Difference:
Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities.
Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth.
We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.
Salary Range:
$120,000 - $135,000
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