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    Marketing Automation Specialist - Bridgewater, United States - Diverse Lynx

    Diverse Lynx
    Diverse Lynx Bridgewater, United States

    3 weeks ago

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    Description
    Job Title: Marketing Automation Specialist

    Location: Bridgewater - NJ (Remote)

    Duration: Contract - W2 Only

    Job Description

    Required Skills:
    • Marketing Automation knowledge in healthcare sector
    • Dynamics 365 Marketing product knowledge with implementation experience
    • MS Power BI
    • MS CRM Power Apps
    • Microsoft Dynamics 365 CRM
    Job Summary

    Responsible for developing and executing data-driven marketing campaign strategies that scale across segments and channels to achieve goals such as generate leads, increase engagement, and increase acquisition and retention. Builds automated workflows to deliver personalized and optimized journeys and messaging across digital channels and plays a critical role in leading, defining and establishing this capability at Client.

    Job Responsibilities
    • Determine how best to utilize digital capabilities to maximize the end-user experience, improve effectiveness, and create efficiencies.
    • Lead planning and execution of automated, customer-centric, campaign journeys to drive growth and retention.
    • Strategize and execute B2B rule-based and event-based marketing communications to retain groups.
    • Collaborate with subject matter experts across marketing, sales, digital, IT, data governance and member experience to establish and execute capabilities.
    • Leverage data, audience profiles, best practices, and industry insights to anticipate and react to behaviors in order to drive measurable results.
    • Optimize email deliverability and open rates by employing best practices and constantly improving email templates, subject lines, CT As, and journeys.
    • Personalize emails using dynamic content to optimize copy and deliver audience-specific, relevant content to maximize open and click-through rates.
    • Leverage first-party data to build accurate, segmented, target audiences.
    • Conduct A/B testing, analyze email performance metrics, and implement data driven optimizations to maximize open rates, click through rates, and conversions.
    • Develop and use repeatable and scalable processes within our marketing automation platform.
    • Use Google Analytics, UTM tracking, and other platform metrics to conduct analysis on campaign measurement.
    • Conduct regular reviews of dashboard results with leadership as needed.
    • Ensure compliance with email marketing regulations, data privacy policies, and best practices by following Client brand guidelines, WCAG (Web Content Accessibility Guidelines), GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), CAN SPAM, CMS (Centers for Medicare & Medicaid Services), ACA (Affordable Care Act), and MCMG (Medicare Communications and Marketing Guidelines) regulations.
    • Other duties as assigned.
    Ethics and Compliance

    At Client, compliance is everyone's responsibility. The incumbent is expected to model and embody the Client values and abide

    by the conduct and ethics guidelines in the Client Code of Conduct and Staff Guide. As an extension of this commitment, the

    incumbent shall discharge all of their responsibilities in compliance with the spirit and letter of the laws, regulations and standards

    governing them.

    Minimum & Preferred Qualifications:

    Required:
    • Bachelor's degree in marketing or related field.
    • Minimum of 3 years of experience in performance marketing, email marketing, digital marketing, marketing automation or a similar role.
    • Shows proven outcomes of previous campaign efforts aligned to goals.
    • Demonstrated knowledge of email marketing, including segmentation, personalization, A/B testing, and deliverability.
    • Experience crafting, deploying, and maintaining campaigns in CRM management.
    • Experience with HTML, adaptable emails, email rendering testing and troubleshooting, platforms/marketing automation tools such as Microsoft Dynamics, Sitecore, or Adobe.
    • Knowledge of Google Analytics and UTM tracking parameters.
    • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
    • Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
    • Ability to develop and initiate creative innovations and solutions.
    • Strong bias for action and data-driven decisions.
    • Strong communication and collaboration skills to effectively coordinate with cross-functional teams.
    • Extreme attention to detail to ensure data integrity and consistency.
    • Up to date on the latest industry trends, technologies, and best practices in performance marketing and email marketing.
    Preferred:
    • Health care experience.
    • Experience in various types of campaigns such as performance marketing, promotional marketing email marketing, marketing event registration, lead nurturing, multi-step campaigns, drip campaigns, triggered campaigns, etc.
    • Experience with creative strategy and messaging communications planning.
    • Ability to work cross-functionally and manage simultaneous projects.
    • Strong project management skills.
    • Flourishes with digital innovation and evaluating trends in a chan in landscape e.
    • Working Conditions and Physical Demands Unless additional requirements are noted in the Required section above, this position will work in a normal air conditioned, smoke-free office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Physical demands include:
    • the ability to frequently stand, walk, sit and occasionally lift, climb, stoop, kneel or crouch
    • frequent use of eye, hand and finger coordination enabling the use of office equipment
    • verbal and auditory capacity for interpersonal communications as well as communications through automated devices such as the telephone
    Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.
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