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Palo Alto

    Director of Growth Marketing - Palo Alto, United States - AISERA

    AISERA
    AISERA Palo Alto, United States

    2 weeks ago

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    Description

    What we do:
    AI Service Management (AISM)

    Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users.

    Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes.

    Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.

    Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.

    The Team
    Aiseras seasoned founding team has led companies through several prior successful startups and acquisitions.

    We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience.

    Our team members operate with a high degree of empathy for our customers and each other.
    The Role

    At Aisera, were building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue.

    A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.

    As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale Aiseras customer acquisition strategy.

    Youll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue.

    In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).


    What You'll Do:
    Drive customer acquisition strategy, development, growth, and engagement
    Manage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversion
    Ensure teams ability to execute on company KPIs
    Spearhead campaigns focused on demand generation, including strategy for the short term and long term
    Expertise in generating leads using various online and offline channels
    Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
    Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
    Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
    Regularly communicate recent changes and new feature offerings of our productto our customers, and educating to ensure success based on needs
    Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
    Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
    Regularly report on growth marketing performance and insights to senior leadership

    What Youll Need:

    6-8+ years of B2B growth experience at a SaaS or technology company.
    2+ years of experience managing a demand generation team
    Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
    Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
    Strong analytical skills with the ability to think and execute both strategically and creatively
    Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, Wordpress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
    Familiarity with buyers journey and marketing funnel stages
    A passion for customers and problem-solving, desire to go deep and become familiar with the customers technical and business environment
    Bachelors or higher degree in marketing, computer science, engineering, or related technical field
    Ability to work well in a startup environment, and a desire to move quickly while wearing many hats
    Aisera Benefits
    Medical, dental, and vision benefits
    Holidays and flexible PTO
    Paid family leave
    401(k) plan
    Stock Options
    Employment Assistance Program

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