- Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
- Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
- Rapid prototyping . Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.
- Bachelor's degree in marketing, advertising or communications.
- 4+ years of marketing experience (2+ years managing programs focused on delivering and optimizing digital campaigns)
- In-depth understanding of various marketing channel tactics (e.g. search, social, display): campaign management, reporting/metrics, planning process, creative uses, and optimization
- Strong experience with Microsoft Office products, especially Excel: speed/efficiency, pivots, charts, formulas, calculated fields, etc.
- Strong experience working with marketing technology platforms and analytics/reporting tools
- Strong interpersonal and leadership skills
- A self-starter who can become self-sufficient; a question asker; a team player; an organized time manager
- Confidence in analyzing data and successfully optimizing marketing campaigns
- Experience mentoring or managing peers and strong grasp of leadership skills/concepts: maximizing bandwidth and output, empowerment/morale, prioritization, opportunity cost
- Experienced in making business cases and amplifying wins
- Solutions-focused thinker
- You are highly skilled professional, confident in your abilities; not afraid to share opinions or new perspectives and above all else are dependable, reliable and bright
- Strategic thinker with a positive attitude in all that you do
- Experienced in managing day to day clients with a professional demeanor; you are collaborative and able to work under tight deadlines
- You can work in a fast-paced environment, with outstanding project management and organization skills
- Solution-oriented with an eye for detail, you are comfortable with ambiguity and can grasp new concepts
- Genuine passion for mentoring people and playing an active role in their development
- Effective communicator while supporting a sense of inclusion between all team members
- Great sense of humor with the willingness to always have fun while working hard Responsibilities
- Mentoring, managing, and growing the careers of an activation teamOversight and quality assurance over direct reports' client workRecurring 1:1 meetings; annual reviews to set goals and provide performance feedback Supporting the development of team members to maximize their performance, contribution, and job satisfaction
- Overseeing performance and strategy of all relevant marketing channel(s).
- Assisting leadership with macro-level tasks including: client satisfaction, presentations, cross-channel strategy, growth opportunities, and road mapping/planning.
- Translating broader strategy into tactical plans for execution; assisting in campaign strategy development such as channel selection, targeting, and budget allocation.
- Heavily contributing to client business reviews, before and during meetings.
- Managing relationships with clients, media vendors, and technology partners to promote feature adoption and seek efficiency gains.
- Auditing, improving, or creating processes to improve workflows.
- Leading recurring client calls such as status, reporting, and reviews.
- Regularly communicating with client stakeholders to understand business changes, challenges, and objectives.
- Mastery of your client's industry, best practices, and success stories.
- Identifying trends and key insights to exceed goals; recognizing opportunities and escalating appropriately; serving as escalation to team members.
- Search craft work:
- Developing strong understanding of search's role in solving business objectives and its place among other marketing channels.
- Developing top-to-bottom search planning skills for new or organic growth opportunities.
- Feature adoption; applying search craft learnings to client campaigns, ensuring best practices are being utilized.
- Mastery of search fundamentals including: keywords, ad copy, targeting, account structure, metrics and calculations, optimizations, reporting, management tools, and competitor research.
- Developing strong skills on advanced paid search tactics: bidding, budget pacing, forecasting, attribution, and conversion tracking.
- Mastery of paid search reporting: math, pulling data from various sources, and insights writing/positioning.
- Understanding common partner integration, platform connectivity, and data linking capabilities.
- Supporting Search Craft leadership in ad hoc projects, thought leadership, and general practice development.
- Learning how SEO and paid search work in tandem.
- Proactively contributing to internal knowledge-sharing forums; attending and help lead search practice meetings; volunteering for stretch projects.
- Following industry news updates from external publications.
- Collaborating with managers and peers to get exposure to different client approaches and search tactics.
- Gaining experience and comfort with emerging campaign types (MSAN, Local, Discovery).
- The opportunity to make this role your own: help build on and contribute to our strategic offering, driving forward our narrative and positioning of our agency to share with prospects
- A supportive and inclusive environment, we put people first
- The behaviors of an entrepreneurial boutique agency with the backing of one of the largest holding companies in
the world - The freedom and support to be brave, to try new things in our quest to build an agency that matters to its people and its clients
Manager, Digital Activation - New York, United States - annalect
Description
Job Description
OverviewWe are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:
Our success is underwritten by our core principles:
All of which is underpinned by a commitment to total transparency.
QualificationsWhat We're Looking For
About You
About the Role
The Manager role includes client, team, and agency responsibilities, such as:
What You Can Expect
Compensation Range: $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.