Media Director - Washington
3 weeks ago
Key Responsibilities:Media Strategy and Platform IntegrationDirect and manage organizations marketing functions across all mediaOversee ideation development implementation evaluation holistic media plans that seamlessly integrate traditional digital emerging platformsStay on top of digital marketing trends evaluate them for Working Americas potential implementationBrand Content Engagement Message CraftingManage creative marketing communications content organization driving implementing overall brand strategy that focused producing high-quality impact-driven content working cross-functionally achieving these outcomes Direct analytics-informed targeted outbound communication initiatives with Working America members general public creating content strategies engaging all portions community focus majority female BIPOC non-college-educated working-class audiences Experiment unconventional brand assets content formats storytelling techniquesData-Driven InsightWork closely executive team directors curate data-centric campaigns underpinned strategic insight alignment overarching marketing strategiesEngage internal analytics teams extract implement optimize insights campaignsAnalyze report share insights strategies optimizations collective media presenceOrganizational Team LeadershipEffectively hire supervise mentor promote demote discipline terminate Media Communications staffForge strong alliance field programmatic technology teams throughout organization ensuring utilization skill sets broader expertiseHires manages relationships vendors freelancersServe key member Leadership teamOther duties assigned
Job description
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