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Manager, Analytics - Chicago, United States - Publicis Groupe
Description
Manager, Analytics & Insights (QSR Client)Full-time
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands.
By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.
We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry.
And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview:
The Manager, Analytics & Insights is a key driver of insight and strategic thinking.
The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.
This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media.
The candidate must have a proven track record in data-rich analyses and be a team player. A 'roll up the sleeves' approach is mandatory and a 'get it done' attitude is a must.Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.
Successful candidates will be multi-dimensional rising stars who are able to employ complex problem-solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.
Role Objectives:
Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs
Perform hands-on analysis in support of results, including development of conclusions and implications
Supervise and mentor Analysts
Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
Develop and maintain SQL-based or other structured reporting system
Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
Support agency new-business process as required
3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Working knowledge of databases and SQL preferredKnowledge of media and website measurement technologies:
Ad serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
Proven ability to communicate complex, technical concepts to broad based stakeholder audience
This is a hybrid role, requiring three days in-office each week.
If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr
