Digital Development Lead - Frisco, TX

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions. · The Digital Deve ...

Job description

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

The Digital Development Lead leads the strategy and implementation of the annual giving program. Key responsibilities include developing and executing annual appeals for core program areas, managing and growing sustaining monthly giving programs, overseeing giving circles, and coordinating programmatic affinity groups. This role also involves the implementation of direct marketing efforts and requires close collaboration with both internal and external stakeholders.

RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

Portfolio Management

Lead the cultivation, solicitation, and stewardship of annual fund prospects, focusing exclusively on digital giving channels for acquisition and retention. Develop and execute online appeals and innovative digital campaigns to generate significant revenue for the Foundation.

Develop and implement strategies to drive year-over-year growth in donor acquisition, retention, and average gift size.

Drive year-over-year revenue growth from all digital giving channels.

Own and lead the HOPE 4 HEROES Campaign, driving collaboration and year-over-year revenue growth in partnership with the sections.

Develop and test new initiatives and innovative annual campaigns to drive fundraising outcomes.

Collaborate with development team members to identify and qualify new prospects and accurately track them in the Salesforce CRM database.

Use data analysis to evaluate the effectiveness of campaigns.

Ensure all transactions related to annual giving are accurately tracked and managed in Salesforce.

Strategize and oversee the comprehensive solicitation and acknowledgment processes for all annual donors, ensuring best-in-class digital donor experience and compliance with fundraising regulations.

Oversee the program budget and perform the ongoing tracking of expenses and revenue.

Serve as the liaison to the Finance Department to ensure records reconcile with accounting records

Manage backend system testing for digital development campaigns, ensuring transactions flow through established data sources. Lead all digital development infrastructure troubleshooting with proper stakeholders.

Reconcile campaign results for use with PGA Foundation leadership, Section Leadership, donors, board members, and the finance team.

Reporting

Define, track, analyze, and report on metrics and analytics to consistently understand the health of the programs. This includes ensuring compliance by analyzing current use fund activity and providing appropriate communications about the fund and reports to leadership.

Sustain donor relations by partnering with the development team to create donor-specific impact reports and additional cultivation, request, and stewardship materials.

Produce annual fund reports, both printed and digital. Work with the digital marketing team to produce regular communications, newsletters, and proposals for PGA REACH Trustees and major donors, and prospects.

Devise and use consistent, accurate, and appropriate information-sharing mechanisms for stewarding prospects and donors, including Salesforce or other software unique to national program implementation, endowed fund awarding, impact report information acquisition, and others as appropriate.

Execute a collaborative fundraising plan with the sections, and build and use a regular mechanism for reporting campaign results to local sections.

Annual Fund Plan

In partnership with the PGA Sections, develop and execute a comprehensive annual giving fundraising plan and appeal schedule, working closely with the Marketing and Communications team. Establish clear, measurable goals for the program, including targets for dollars raised, participation rates, and qualitative outcomes.

Drive strategy for the development and execution of a calendar of multidimensional appeals that leverage a variety of media to communicate with potential and current donors.

Drive strategy for the development and execution of a calendar of events that engage donors, hold them close to the mission of the organization, and elevate their giving.

Track the progress of appeals to determine effectiveness and ROI.

Conduct regular segmentation and data analyses to help inform new strategies for activating donors.

INCLUSION:

Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others' beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

SHARED VALUES:

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values, challenges and opportunities you are experiencing.

SUPERVISION:

No supervisory responsibilities.

FINANCIAL RESPONSIBILITY:

Responsible for the preparation and oversight of the Annual Campaign budget and for monitoring results.

EDUCATION AND EXPERIENCE:

Bachelor's degree in Nonprofit Management, Communications, Sales, or a related field, or equivalent combination of education, training, and experience.

5 years of demonstrated development/fundraising experience, consistently meeting or exceeding fundraising goals in the virtual fundraising environment.

Salesforce experience is a plus.

Understands and embraces mission-based organizations.

SKILLS, KNOWLEDGE, AND ABILITIES:

Must have knowledge of annual giving and digital fundraising. Must have superb written and analytical skills with a demonstrated ability to inspire through written communications and interpret data. Ability to collaborate with centralized administration and communications and create an alignment of purpose, shared philosophies of service, and consistent standards of practice. Ability to manage competing demands. Basic fluency in artificial intelligence (AI) tools and concepts. This includes using AI to enhance business operations and drive innovation, enabling us to serve our Members and stakeholders better. Knowledge of Microsoft Office/Google Suite. Cloud-based fundraising software, preferably Salesforce, and experience using data-driven performance-based measures and outcomes. Strong relationship-building ability is a must.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Ability to travel up to 15%.

This position is not eligible for immigration sponsorship.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.