E-Commerce Sales Manager - Vancouver, Washington, United States of America
1 day ago
Job description
E-Commerce Sales Manager - Large FormatDescription -
HP is seeking a results-driven E-Commerce Sales Manager to lead and grow online sales of our Large Format printer and supplies portfolio through and key online marketplaces. This role is responsible for sales strategy, execution, and performance optimization across digital channels. This individual contributor role owns the digital business execution for the category—including annual planning, commercial performance management, merchandising execution, pricing alignment, and operational readiness. The role partners closely with NA Category, Marketing, and HP Store teams to deliver revenue, margin, and customer experience improvements aligned to HP Store objectives.
Key Responsibilities:
Business Ownership & Strategy Execution (NA Focus)
Own business performance for Large Format printers and supplies on HP Store, including revenue, margin, mix, and attach KPIs.
Translate NA Large Format priorities into execution plans that improve category visibility, competitiveness, and customer acquisition.
Manage the NA planning and operational cadence (QBR), highlighting trends, risks, opportunities, and data‑driven recommendations.
Merchandising & Content Execution
Ensure catalog accuracy for Large Format printers and inks, partnering with Marketing and HP Store to maintain content, specs, configurations, and imagery.
Align with NA Category and HP Store teams on pricing actions, promotional proposals, and competitive response strategies.
Ensure NPI readiness including catalog setup, content deployment, inventory planning, and demand‑shaping coordination.
Commercial Planning & Performance Management
Support AOP and quarterly forecasting for the LF business on HP Store.
Drive conversion improvements through monitoring digital funnel performance, ASP mix, attach opportunities, and operational blockers.
Use HP analytics dashboards to guide weekly execution and growth actions.
Digital Experience, SEO/SEM & Conversion Optimization
Lead SEO and SEM optimization efforts to increase traffic quality, product discovery, and high‑intent engagement.
Partner with Performance Marketing on programs targeting key LF customer segments (AEC, GIS, SMB, etc.).
Apply A/B testing to refine page layouts, messaging, and calls‑to‑action.
Marketplace Expansion & New Channel Development
Support evaluation and expansion into new online marketplaces including , , and emerging B2B channels.
Support onboarding for new channels including catalog setup, content readiness, and operational coordination.
Ensure marketplace activations align with HP Store strategy and avoid channel conflict.
Cross‑Functional Collaboration
Work collaboratively with NA Large Format Category, NA Store teams, Marketing, Supply Chain, and Pricing.
Represent HP Store needs in NPI planning, cross‑functional reviews, and roadmap discussions.
Adopt global best practices in UX, content quality, and digital merchandising.
The on-target earnings (OTE) range for this role is $147,300 to $231,300 USD annually with a 60%/40% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
13 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
SalesSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"
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