- Agency Collaboration
- Collaborate closely with external agencies and internal teams to secure and deliver assets for media campaigns
- Ensure accurate and timely delivery of assets to meet campaign launch deadlines.
- Production Calendar & Coordination:
- Maintain detailed production calendars to manage campaign flights, rotations, and delivery timelines
- Ensure alignment of paid media campaigns with properties, third party & internal team. Including media flight and/or product changes.
- Act as a resource and point person on all active campaigns for property, third party & internal team
- Coordinate effectively across various channels and platforms to ensure seamless execution
- Data Management & Analysis:
- Upload first-party data to agencies regularly to support targeted campaigns and audience segmentation
- Track and analyze the performance of digital campaigns, extracting insights for optimization
- Financial Tracking & Reporting:
- Maintain billing trackers and invoices noting discrepancies as needed
- Quality Assurance & Branding:
- Apply a strong understanding of the creative process and brand marketing to ensure consistent messaging and visual identity across media assets
- Proofread all deliverables and assets prior to trafficking
- Other Duties As Assigned:
- Stay updated with industry trends, media platforms, and evolving trafficking practices
- Seek opportunities for improvement and innovation in media campaigns
- Bachelor's degree in marketing, advertising, communications, or a related field
- Proven experience in media trafficking, ad operations, or a similar role within the advertising industry
- Strong attention to detail and exceptional organizational skills to manage complex campaigns and assets
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
- Proactive mindset with the ability to stay informed about media updates across multiple paid channels
- Familiarity with media production processes, asset delivery, and creative requirements
- Proficiency in managing production calendars, coordinating flights and rotations, and tracking delivery timelines
- Knowledge of media IDs for broadcast assets and experience in their acquisition
- Strong ability to lead meetings, negotiate requirements, and provide timely updates to agencies and stakeholders
- Experience in managing billing processes and tracking campaign performance
- Understanding of the creative process and its role in brand marketing
- Familiarity with ad serving platforms and industry-standard ad tags
- Proficiency in media trafficking and campaign management tools/software
- Ability to travel to properties during and outside of scheduled hours
- Ability to work a flexible schedule including some weekends, evenings, and holidays
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Media Traffic Specialist - Peachtree Corners, United States - Herschend Family Entertainment
Description
For seven decades, Herschend Enterprises, a family of companies focused on family entertainment has operated with the purpose to bring families closer together by Creating Memories Worth Repeating, and today is considered the largest family-owned themed attractions corporation.
More than 12,000 employees work daily to create wholesome, immersive entertainment experiences with soul and depth. Experiences for every generation of the family. Sometimes thrilling. Sometimes lighthearted. Always distinctive. Our award-winning theme parks, entertainment and attractions aim to inspire happiness and family bonding.
Herschend is an equal opportunity employer that strives to provide a workplace where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
The Media Trafficking Specialist is responsible for the seamless execution of media campaigns by securing and delivering assets to agencies and media partners. This is a vital role that requires strong attention to detail, exceptional organizational and communication skills, and a proactive approach to ensure on-time campaign launches and track performance effectively.
Primary Responsibilities:
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