Director II - Marketing Strategy & Community Relations (430715) - Food Lion

Only for registered members Food Lion, United States

1 month ago

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Job summary

This pivotal role oversees the development and execution of marketing strategies and plans that deepen emotional connections with our consumers, cultivate brand loyalty, build trust,
and strengthen brand reputation.

Responsibilities

  • Lead strategic planning and deliver annual activation plans across four key brand communication pillars
  • Drive consumer engagement through comprehensive annual plans that leverage paid earned and owned media
  • Oversee omni-channel media planning & buying with a continuous improvement approach to optimizing the buy through rigorous performance analysis methodologies

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