- You're a driven individual with a constant desire to propel the business and growth your capabilities, bringing the following to the table:
- Bachelor's Degree or higher
- Minimum 7-10 years' director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
- Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
- Ability to collect and report performance data
- Experience in and comfort with managing external agency partners
- Excellent planning and communication skills
- Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines
- At the end of the day, you're owning our approach to driving brand awareness and customer acquisition
- You'll devise effective means for filling the funnel with engaged, qualified visitors
- You'll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
- Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
- Hire and lead a team of high-performing, growth-driven marketers
- Work with internal and agency resource to create digital campaigns and content
- Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
- Analyze performance data in conjunction with agency resources
- Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
- Stay abreast of industry trends, factoring new developments into Baliston's marketing and ecommerce strategy
- You're a driven individual with a constant desire to propel the business and growth your capabilities, bringing the following to the table:
- Bachelor's Degree or higher
- Minimum 7-10 years' director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
- Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
- Ability to collect and report performance data
- Experience in and comfort with managing external agency partners
- Excellent planning and communication skills
- Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines
- At the end of the day, you're owning our approach to driving brand awareness and customer acquisition
- You'll devise effective means for filling the funnel with engaged, qualified visitors
- You'll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
- Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
- Hire and lead a team of high-performing, growth-driven marketers
- Work with internal and agency resource to create digital campaigns and content
- Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
- Analyze performance data in conjunction with agency resources
- Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
- Stay abreast of industry trends, factoring new developments into Baliston's marketing and ecommerce strategy
Vice President Digital Marketing and User Acquisition - Palo Alto, CA, United States - Baliston
Description
Vice President Digital Marketing and User Acquisition
Responsibilities
Qualifications
Responsibilities
• Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
• Hire and lead a team of high-performing, growth-driven marketers
• Work with internal and agency resource to create digital campaigns and content
• Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
• Analyze performance data in conjunction with agency resources
• Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
• Stay abreast of industry trends, factoring new developments into Baliston's marketing and ecommerce strategy About You You're a driven individual with a constant desire to propel the business and growth your capabilities, bringing the following to the table:
• Bachelor's Degree or higher
• Minimum 7-10 years' director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
• Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
• Experience working in design-oriented and/or consumer electronics desirable
• Ability to collect and report performance data
• Experience in and comfort with managing external agency partners
• Excellent planning and communication skills
• Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines Things You Might Like to Know We're excited you're considering joining Baliston. A few nuggets to guide your exploration:
• Our HQ is in Palo Alto, CA, with offices in France and Luxembourg
• This role is based in Palo Alto; candidates should reside in or near the Bay Area for ready access to the office; partial remote work is possible. Baliston focuses on Wearables and Designer Footwear. Their company has offices in San Francisco Bay Area and Palo Alto. They have a small team that's between 11-50 employees. You can view their website at
Company information
At Baliston, we're leveling up the shoe game. Our 100% recyclable, bio-based shoes are an evolution of Design, Comfort, Technology, and Sustainability.Design: Partnering with a world-renowned creator, Philippe Starck, who sets the bar for balancing form, function, and comfort.Recycling: We've embraced circular design, from using minimal, sustainably sourced materials to efficiently recycling EVERY shoe.Stay Connected at Every Step: It isn't just about activity tracking data. It's a re-imagined shoe experience with technology that provides you with a deeper understanding of your personalized walking form not only move but move better.Subscription Model: Using a zero-waste annual subscription model ensures that each step you take is a step towards a sustainable future for our planet.We build footwear that moves us forward. Join the movement.
Retail, Consumer Goods, E-commerce, Apparel & Fashion, Wholesale
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