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Marketing Programs Manager - Zeeland, MI, United States - Haworth, Inc.
Description
Join a company that values innovation, inspiration, and youHAWORTH is a global leader in office furniture and architectural interiors. Company provided Short Term Disability, Long Term Disability & Life Insurance
~ Tuition Reimbursement program
~We are currently looking for a Marketing Programs Manager of Architectural Products to join our team in Holland, MI.
As a Marketing Programs Manager, you will:
Ensure existing and new Marketing programs meet or exceed defined corporate objectives.
For new programs, assures successful conceptual development and recommendation, justification, project coordination, introduction, and integration into marketplace, field sales, and dealerships.
For existing programs, contributes to continuous review and analysis in support of defined program goals and objectives. Integrates new and existing programs into field sales force and new markets (geographic, vertical, product, or specialty). Seeks to maximize program effectiveness and efficiency through proactive program management.Identifies, analyzes, and prioritizes market and customer needs for new programs and communications to increase quality of sales support tools for greater profitability.
Defines new program tactics, including key program goals, elements, forecasts, price position, technical requirements, administrative processes (Haworth and dealer), communication plans, and sales support strategies to improve sales.
Translates market needs and combines with corporate and product marketing needs to develop communications strategies and detailed plans for more effective launch programs.
Defines short- and long-term marketing plans, in conjunction with all functional departments.Coordinates resources in planning and developing marketing and communications from product launch through successful achievement of sales and profitability targets.
Manages major budgets, with high degree of discipline in approving, monitoring, and reporting processes for cost containment and greater profitability.
Maintains appropriate field sales, dealer, design, and customer relationships to remain continually abreast of product needs and trends.Supports ongoing management and development of existing programs, including goal setting, attribute modification, forecasts, pricing, technical evolution, and administrative processes (Haworth and dealer) to meet defined performance objectives.
Bachelor's degree in Business Administration or Marketing or equivalentSeven years demonstrated successful corporate marketing staff experience, with broad knowledge of marketing, sales, product or program planning, project management, finance, engineering, technology based tools.
Ability to work in Holland, MI without relocation assistance.Ability to travel up to 20% of the time.
Master's degree in Business Administration (MBA) preferred
Field sales and field sales management experience helpful.
Ability to successfully lead and manage multiple complex projects using effective project management and multi-tasking skills.
Strong strategic and analytical thinking and financial and business planning skills.
Ability to develop and encourage members' growth through setting and measuring goals and performance and reward and recognize members who display positive behaviors, obtain results, and meet commitments through personal accountability, using appropriate skills and knowledge.
working knowledge of word processing, spreadsheet, and presentation software.Travels overnight away from corporate offices, including internationally, up to 25% of time.
Haworth Values At Haworth, we have a strong set of values that guide our business and help us align with our customers.
