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- Preparing and cleaning data across marketing systems
- Creating reports and dashboards in Tableau showcasing partner recruitment marketing performance including event, website and content syndication performance.
- Ensure that data is accurately flowing between different database systems (Pardot, Salesforce CRM and Third party vendors) and develop a repeatable/automated process to ensure accuracy
- Monitor registration data to ensure that key business stakeholders are kept current on marketing performance
- Build, maintain, update and optimize critical dashboards in Tableau for key business stakeholders in marketing and sales
- Assist, as requested, in extracting data and performing requisite analyses to answer critical business questions on demographics, trends, forecasting and other key variables as requested by business stakeholders
- Assist, as requested, in performing analysis to help guide business decision making. Understand trends in data and highlight this to management.
- Assist, as requested, in providing support, analyses and insight for other high visibility marketing projects
- 2-4 years experience as a data analyst or similar role
- Strong Excel skills, working with pivot tables, analyzing large tables of data, comfortable using Vlookup and other data analysis formulas,
- Advanced SQL skills to access, update, manipulate, insert and modify data efficiently.
- Knowledge of Salesforce Databases
- Experience using Tableau, including data management and visualizations
- Adept at integrating disparate information, developing comprehensive charts, strong aptitude for correlating data and finding critical data trends.
- Track record of identifying business data needs, performing detailed and insightful analysis and developing reports that meet these needs and drive business results.
- Ability to provide analysis and insight based on partial information.
- Strong analytical and problem-solving skills.
- Must be able to work well in a team environment.
- Ability to understand the business and anticipate data needs.
- Must be comfortable with changing requirements and priorities and working in a fast paced, high pressure environment.
- Excellent verbal and written communication skills; ability to communicate effectively with different levels of management.
- Demonstrated ability to be productive with minimal supervision. Must be results oriented and able to move forward without complete information.
- Experience with data quality assessment and implementing solutions to improve the data quality is a plus.
Data Analyst II - Chicago, United States - TechDigital Corporation
Description
We are seeking an experienced Contractor to support a Senior Manager in Marketing Operations in providing conference statistics, data analytics, forecasting, reporting, responding to requests for data and ensuring data integrity between multiple databases.
This critical role will deliver the business analysis, sales support and registration reporting necessary for the company to reach its registration goals and objectives.
You will work directly with marketing, sales and BI teams to understand and deliver key reporting and recommend enhancements to optimize visibility and results for all Marketing efforts.
The Contractors responsibilities will include:
Required Skills/Experience: