Search Marketing Manager - Boston - Chewy

Chewy Boston

1 week ago

Description

Our Opportunity

We are seeking a highly motivated, results-oriented, and analytical Search Marketing Manager to join our company.

This role will be responsible for creating, managing, and optimizing PPC campaigns across multiple search engines. The ideal candidate will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones.

Key Responsibilities

Own project work and support key projects owned by Team Members across different offices for the largest and fastest-growing marketing channels in the company.
Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
Maintain our search campaigns with the latest information from the site, internal partners, and industry trends/insights.
Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
Analyze, experiment, and iterate to improve performance and uncover new opportunities.

Requirements

Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related field.
3+ years of validated experience in paid search, preferably e-commerce or performance/direct response.
Experience leading Google/Bing Shopping ads (Pmax).
Experience with analytics platforms like Google Analytics or Adobe Analytics.
Intermediate experience in Microsoft Excel.
Ability to analyze large datasets to gain insights and make confident recommendations.
Strong mathematical, analytical, and communication skills (written and verbal).
Experience with A/B and multivariate testing and specific actions taken as a result.
Ability to work together with marketers, product managers, and engineers alike.
Tenacious attitude for learning and tackling new challenges.
Proven interpersonal skills and ability to work independently with a backlog of projects and tasks.

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