Senior Account Director - Lincoln - Moore DM Group

    Moore DM Group
    Moore DM Group Lincoln

    1 week ago

    Description
    The Senior Account Director will manage fundraising programs for several non-profit clients, serving as the senior client contact. Develops program and campaign strategy by directing analysis and creativity. Manages staff responsible for executing fundraising programs.
    The THD Division is committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing, and creative, THD Division develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.
    Check out and for more information.
    Your Impact:
    • Meet with clients & account team to determine digital marketing objectives and goals, for PPC, Display/Programmatic, Remarketing, and Social Advertising campaigns.
    • Set up, track, optimize, and manage digital ad campaigns for multiple clients across multiple platforms in conjunction with Google Analytics, Data Studio, Google Tag Manager, and various attribution, CRM, and data visualization tools.
    • Oversee direct marketing campaigns from strategy development through creative, data processing, and production.
    • Oversee other Account Management staff in the execution of tactical strategy.
    • Identify upgrade opportunities; participate in the sales process.
    • Provide direction and final approval on campaign strategy and present the recommendations to the client.
    • Evaluate/Identify when creative strategy should be modified to better meet client requirements.
    • Review final layouts to ensure they meet both program objectives and client requirements.
    • Consult on database and data management issues, including troubleshooting and reporting/tool development.
    • Participate in and/or direct the budget development process, and re-projecting budgets.
    • Identify campaign or financial issues that require further analysis; provide direction for analysis.
    • Develop annual file audit, year-end review, budget, and annual plan, and presentations.
    • Key client contact for program planning, strategy and program evaluation.
    • Manage team resources across multiple disciplines to ensure program objectives are met.
    • Performs other duties as required.
    Your Profile:
    • Bachelor's degree with 10+ years' experience in direct mail, fundraising, and non-profits required, preferably for a large, national non-profit organization.
    • Outstanding analytical abilities required
    • Previous management experience required.
    • Outstanding relationship-building and communication skills
    • Must be proficient in MS Office Suite.
    • Excellent understanding of database tools.
    How We'll Support You:
    • Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
    • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
    • To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge, pursue your other passions, and be with the people you care about.
    • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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