- Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Collaborate with marketing and media partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
- Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
- Lead understanding of customer audiences and marketplace behaviors, particularly those that most impact business and marketing goals
- With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
- Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations
- Evaluate data and research/analytics vendors for client needs or as they approach clients
- Work with third party research/analytics vendors to design and set up projects for clients
- Aid in the development and execution of the measurement plan
- Create specific research awards submissions and contribute to strategy awards submissions
- 7+ years of experience at a media agency, marketing analytics firm or in a quantitative, data driven field, performance media a must
- 2+ years of experience working with large client data set portfolios, delivering insight and trend recommendations and strategies
- 2+ years of experience in consumer strategy, insights, or business intelligence
- Excellent communication and presentation skills are a must
- Excellent strategic thinker who is willing to take risks and challenge the status quo
- Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
- Ability to clearly explain complex ideas to multiple audiences and respond to questions
- Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
- Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.)
- Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
- Forward Thinking - a desire to challenge yourself, strategy teams and our clients to think beyond today's solutions.
- Creativity - an ability to think and solve problems in non-linear ways, and an ability to craft compelling stories.
- Curiosity - a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.
- Agility - the nimbleness to react to market changes and high value opportunities.
- Persistence - the drive to go beyond asking "what?" to ask "why?"; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
- Resourcefulness - an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited.
- Confidence - a willingness to share opinions and present recommendations with conviction.
- Collaboration - a desire to create a collaborative working environment where the notion of team comes before labels.
Director, Marketing Science - New York, United States - Hearts & Science
Description
The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Director, Marketing Science
As a Director on our Marketing Science you will work in a matrixed environment within the MarSci and MarTech function across Hearts & Science. You will lead the insights and analytics practice related to your specific brand portfolio, partnering with the client service team and category leads in media strategy and investment. At your disposal will be wide range of highly skilled analytics and data science resources.
Responsibilities:
Qualifications:
Compensation Range: $100,000 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class