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Marketing Analyst - Alexandria, United States - MIRACORP
Description
Job DetailsJob Location
Alexandria, VA Alexandria, VA
Remote Type
Hybrid
Position Type
Full Time
Education Level
4 Year Degree
Job Category
Marketing
Description
MIRACORP Inc.
is a veteran, woman-owned firm specializing in federal government contract services. One competitive advantage is that services provided to customers are provided with unmatched excellence. MIRACORP engages employees as the cornerstone of its success creating constant growth
We are currently seeking a talented and analytical Marketing Analyst to join our government customer team supporting the Defense Acquisition University (DAU).
This role offers an exciting opportunity to contribute to our mission of informing marketing strategies, optimizing campaigns, and driving business growth within the education sector of a government agency.
Position Summary:
The Marketing Analyst will play a pivotal role in gathering, analyzing, and interpreting data to uncover insights that inform strategic marketing decisions.
The ideal candidate will possess a strong quantitative background, exceptional analytical skills, and a passion for discovering actionable insights from data.
Responsibilities:
Conduct comprehensive market research to identify industry trends, consumer behaviors, and competitive landscapes.
Analyze data from various sources including sales reports, website analytics, customer surveys, and social media metrics.
Utilize advanced statistical techniques and predictive modeling to forecast market trends, customer preferences, and campaign performance.
Track and measure the effectiveness of marketing campaigns, initiatives, and product launches.
Generate reports and presentations to communicate findings, insights, and recommendations to stakeholders.
Collaborate closely with cross-functional teams including product development, sales, and finance to align marketing strategies with business objectives.
Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics.
Qualifications
Bachelors degree in Marketing, Business, Economics, Statistics, or a related field.
Proven experience as a Marketing Analyst or in a similar role.
Strong analytical skills with proficiency in data analysis and interpretation.
Proficiency in statistical software such as R, Python, or SPSS.
Experience with data visualization tools such as Tableau or Power BI.
Excellent communication skills with the ability to present complex data in a clear and concise manner.
Ability to thrive in a fast-paced, deadline-driven environment with meticulous attention to detail.
Why Join Us:
This role offers an exciting opportunity to make a meaningful impact within the education department of a government agency.
As a Marketing Analyst, you will have the chance to leverage your analytical skills and passion for uncovering insights to drive strategic marketing initiatives and contribute to organizational success.
Why Consider This OpportunityGreat benefits package that starts on the first day of employment:
Personal Time Off, Vacation, Sick Leave
Medical Insurance
Vision Insurance
Dental Insurance
Flexible Spending Account Options
Short Term Disability, and Long-Term Disability
Life Insurance, Accidental Death & Dismemberment
Employee Assistance Program
Commuter Benefits
401 (k) with 5% employer match; 100% immediate vesting
MIRACORP is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We encourage Veterans to apply#J-18808-Ljbffr
