Sr. Marketing Coordinator - Malvern - Crane Payment Innovations

Description

Sr. Marketing Coordinator

Location PA, Malvern

Department Program Management

Employment Type Full Time

Have you ever used the self-checkout inan Acme? Played the slots at a Harrah'sMaybeyou grabbed a drink from a vending machine or paid to park your car? If you've answered with a resounding "YES", then you've done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make thetechnology that powers your everyday life,enabling more than 4 billion transactions every week in more than 143 currencies worldwide.From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA (USA), CPI is supported by: >2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 servicebranches.

WHAT YOU'LL BE DOING

As a Sr. Marketing Coordinator, you will serve as the task lead for key marketing initiatives, ensuring flawless execution across campaigns, content development, events, reporting, and sales enablement. This role is pivotal in orchestrating day-to-day marketing operations, coordinating internal teams and external vendors, and maintaining compliance with brand and legal standards. You'll work cross-functionally with eCommerce, Sales, Product, Finance, and Legal to keep projects on track and aligned with business objectives.

Key tasks and responsibilities include:

Campaign Management:

• Translate campaign briefs into executable workplans using
• Coordinate internal and external resources for creative, copy, web, and media.
• Manage QA processes for emails, landing pages, and social posts (links, UTMs, rendering, accessibility).
• Track campaign performance and consolidate weekly updates.

Content Development:

• Draft SEO-optimized long-form and derivative content from approved messaging.
• Coordinate production resources and maintain content repositories in SharePoint and Salesforce.
• Manage workflows and version

Product Communications

• Execute and support communications forfullproduct lifecycle, including new product launches, existing product campaigns, and end-of-life transitions.

Public Relations

• Coordinate and support industry publication bylines, podcasts, speaking panels, press releases, through leadership, along with other PR activities for brand awareness and product campaigns.

Events & Tradeshows:

• Lead pre-show planning meetings and manage logistics (shipping, badges, hotel blocks).
• Coordinate vendors and show services; maintain budget tracker.
• Consolidate event metrics and lead post-mortem reporting.

Marketing Data & Reporting:

• Consolidate market/channel reports and verify data quality.
• Maintain taxonomy and UTM tracking; communicate insights to leadership.

Sales Enablement:

• Manage enablement calendar and update training materials.
• Intake new sales requests and
• Maintain sales app hygiene and version control.

Administrative Support:

• Assist with PO/PR requests and invoice processing.
• Help enforce SharePoint and data hygiene standards.

WHO WE'RE LOOKING FOR

The ideal candidate should possess the following qualities:

Qualifications and requirements

• Bachelor's degree in marketing, communications, or related field.
• 3+ years of B2B marketing experience in a fast-paced environment.
• Proficiency with marketing tools , Hootsuite, Salesforce, SharePoint, or similar).
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.

Personal attributes

• Highly collaborative and comfortable working cross-functionally.
• Results-driven with a proactive approach to problem-solving.
• Ability to manage multiple projects and deadlines simultaneously, with an eye for detail.

CAREER GROWTH

At CPI, we believe in developing talent from within. As a Sr. Marketing Coordinator, you'll have opportunities to expand your skill set through exposure to campaign strategy, content planning, and cross-functional projects. This role can serve as a stepping stone to positions such as Marketing Manager or other leadership roles within the organization.

WHAT WE'RE OFFERING

Examples include:

• flexible work environments;
• competitive salary & benefit package;
• defined career growth plans with opportunities to go outside of your "comfort zone";
• car allowance;
• community involvement and volunteering events;
• opportunities to travel and work at our global sites.

Sound interesting? Come see why we areOneCPI )

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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