- Develop and implement marketing strategies and campaigns that align with corporate goals and product launches.
- Define and maintain brand guidelines, messaging, and visual identity across all platforms.
- Support account-based marketing (ABM) initiatives to target OEMs, Tier-1s, and regulators.
- Create compelling press releases, technical blogs, whitepapers, product sheets, and social media content.
- Oversee internal and external communications, ensuring clarity, consistency, and alignment with Compal's mission.
- Partner with executives and technical experts to craft keynotes, presentations, and thought-leadership content.
- Collaborate with the Events team to deliver world-class trade shows, product launches, and demo drives (CES, AutoSens, IAA Mobility, DVN Workshops, etc.).
- Develop marketing collateral, booth messaging, and digital assets to support global exhibitions and showcases.
- Coordinate pre-event and post-event campaigns to maximize visibility and lead generation.
- Manage media relations, working with journalists, analysts, and industry publications to secure coverage.
- Drive LinkedIn and digital engagement to amplify Compal's voice in the automotive safety and technology space.
- Support partnerships and joint communications with ecosystem partners (e.g., AGC, Basemark, NVIDIA, Qualcomm, etc.).
- Bachelor's degree in marketing, Communications, or Business; MBA a plus.
- 7+ years of experience in marketing and communications, preferably in automotive, technology, or mobility sectors.
- Strong background in brand building, communications strategy, and content creation.
- Proven ability to manage integrated campaigns across digital, print, and live events.
- Excellent writing, editing, and storytelling skills.
- Strong project management skills and ability to work across global teams.
- Familiarity with automotive safety, AI/ADAS technologies, or infrared sensing is a plus.
- Willingness to travel for key events and global coordination.
- Experience working with Automotive Media, OEMs and Tier 1 suppliers.
- Strong analytical thinker with a focus on event planning and management.
- Ability to work in a fast-paced, dynamic environment while managing multiple priorities.
- The role offers the opportunity to influence Compal's automotive division's global brand and strategic communication.
- Engage with leading OEMs, Tier-1 suppliers, and regulatory authorities worldwide, gaining valuable international experience.
- Receive competitive compensation and benefits, as well as diverse opportunities for professional advancement.
- Work in a dynamic, collaborative setting focused on continuous learning and career development.
- Benefit from a hybrid work arrangement combining remote and on-site responsibilities, with flexible scheduling determined by performance outcomes.
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Marketing and Communication Manager - Goleta - Compal
Description
ABOUT COMPAL
We are in the business of collaborative innovation and making those ideas happen. As one of the world's leading manufacturers of notebook PCs, smart devices, data center equipment and LCD products, and automotive electronics, we take pride in bringing breakthrough design concepts to life with world class R&D, manufacturing, and supply chain management. Innovation is in our DNA and no challenge is too big for our award-winning design teams. Unparalleled experience across a broad range of technologies translates into projects being delivered with the highest design integrity and quality. Compal has 80,000 employees across 8 countries in USA, Mexico, Brazil, Poland, India, China, Vietnam, and Taiwan to provide engineering, manufacturing, service support to our customers.
OUR CULTURE
At Compal, we understand that true innovation flourishes when individuals are passionate about their work and have the freedom to develop their skills. Our team, composed of some of the brightest minds globally, collaborates to challenge creative and technical limits for our clients and their products. We are committed to fostering an environment that encourages growth, learning, and collaboration. Each day, we support our talented workforce, ensuring they can excel in their roles while pursuing their passions. Together, we are not just creating groundbreaking products; we are building a community where everyone can thrive and contribute to the future of innovation.
ABOUT THE ROLE
We are seeking a dynamic Marketing & Communications Manager to drive Compal's ITS Business media, global branding, communications, and engagement strategy. This individual will lead initiatives that position Compal as a trusted Tier-1 automotive partner, manage integrated marketing campaigns, schedule and manage media events, support global events, and deliver compelling communications to Media, OEMs, Tier-1 suppliers, regulators, and industry influencers.
The ideal candidate combines strategic vision with hands-on execution, is skilled in shaping narratives, strengthening Compal's brand presence, and ensuring consistent communication across all markets.
Key Responsibilities:
Marketing Strategy & Branding
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