Growth Marketing Analyst - Watertown, United States - Cirkul Inc
Description
About Cirkul, Inc.Cirkul Inc.
is a venture-backed, direct-to-consumer startup company that develops transformational hydration products that reimagine how flavored beverages are created, personalized, and enjoyed at home and on the go.
You may have read about us going viral on TikTok or our latest funding round which valued us at over $1B )Overview
Cirkul is a rapidly growing beverage technology company (Avg. Revenue CAGR of >150% over the past 4 years). We're seeking a growth-focused marketer with media buying, ecommerce, and analytics experience to manage performance marketing campaigns.
As a
Growth Marketing Analyst
, you'll be an integral piece of our growth team executing and optimizing acquisition campaigns across multiple channels and partners. You'll work closely with our Growth Marketing Manager and our brand marketing teams to streamline all the various elements to deliver successful campaigns that ultimately to grow Cirkul's sales in both online and offline environments.
Responsibilities:
Support overall acquisition marketing strategy and lead day-to-day execution across paid digital and other performance marketing channels
Responsible for campaign planning, setup, ad trafficking, daily reporting, ongoing optimizations
Flawless campaign execution including QA processes
Plan, implement, manage, and optimize performance-driven campaigns in ad platforms, specifically social media and search platforms
Pull, analyze, and visualize data using Excel/Google Sheets
Collaborate closely with influencer marketing and customer service teams in order to drive strong customer retention
Support Growth Marketing Managers with channel implementation and experiment execution
Keep up-to-date on industry trends and share with the greater marketing team
Qualifications:
1-2years of experience in paid marketing channels and familiarity with performance optimization
Solid understanding of digital marketing and analytics
Analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy
Familiarity withA/B testing best practices as it relates to improving efficiency and scale within media campaigns
Highly detail-oriented and ability to stay organized among multiple projects and tasks occurring simultaneously
An innate understanding of user behavior on digital platforms and how to best engage with those audiences
Strong written and verbal communication skills with the ability to negotiate
Solution-oriented mindset
Ability to be an individual contributor and a valuable team player
Familiarity with analytical platforms such as Google Analytics, Facebook Ads Manager, TikTok Ads Manager, Affiliate platforms, etc.
The successful candidate must be prepared to relocate if necessary to work out of the Watertown, MA office.
A Little More About Cirkul
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The company has developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 99% and uses 84% less plastic.Cirkul offers its customers over 50 unique flavors, all with no sugar, zero calories, zero carbs, no artificial colors or flavors, and a range of functional enhancements.
Hundreds of thousands of consumers are using Cirkul to transition away from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
The company is growing at a tremendous pace, is consistently profitable, and is backed by world class investors.Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment.
We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
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