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    Creative Director - Washington, United States - Governors Highway Safety Association

    Governors Highway Safety Association
    Governors Highway Safety Association Washington, United States

    2 days ago

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    Description


    As the Creative Director at , you will serve as the visionary leader responsible for shaping the creative direction of our organization.

    You will lead, inspire, and manage our creative team to conceptualize and produce innovative and impactful campaigns and materials that not only align with our brand identity but also exceed client objectives.

    This role requires a balance of creativity, leadership, strategic thinking, effective project management, and responsible budget management to ensure the consistent delivery of high-quality creative work.

    Key Responsibilities

    Develop and articulate the creative vision and strategy for the organization, aligning it with brand identity and client objectives
    Lead and inspire the creative team to push the boundaries of creativity and deliver outstanding campaigns and materials
    Foster a creative culture that encourages innovation, collaboration, and continuous improvement
    Always working to "find a way to 'yes'" when aligning our creative vision and standards with client objectives

    Team Management and Development:
    Lead, mentor, and manage two designers, prioritizing their personal, professional, and career growth
    Work closely with team members to set goals, provide feedback, and ensure their creative contributions align with the organization's objectives

    Project Oversight and Budget Management:
    Collaborate with key stakeholders and other leaders to ensure projects are executed efficiently, meeting timelines, budgets, goals, and client expectations
    Responsible for effective budget management and maintaining a standard of excellence in all creative work produced by the team, always striving for quality and consistency
    Ensure creative services team has resources necessary to maximize potential of the department through effective budget management


    Intentional Operational Excellence:
    Set and enforce a clear process for fielding and fulfilling creative requests, tracking work, and managing resources effectively
    Serve as a steward and protector of the organization's visual brands, ensuring consistent brand standards are maintained across all materials
    Contribute to campaign performance reports and analyze tactics to identify areas for improvement and optimization


    Client Partnerships and Communication:
    Liaise with creative agency partners as necessary to support campaign and project needs
    Cultivate excellent working relationships with external vendors and internal staff to ensure collaborative success
    Work with client to determine goals, offerings, and calls-to-action to establish focus-driven communications


    Creative Briefs and Communication:
    Utilize strong writing skills to draft creative briefs and communicate effectively and concisely with the team


    Continuous Learning and Innovation:
    Maintain curiosity and stay updated on industry trends through continuous learning to investigate creative ways to effectively spread our messages


    Personal Qualities:
    Maintain a balance of humility and confidence Possess a sense of humor and put the team first

    Knowledge, Skills, and Abilities

    Humble and confident
    Passion for continuously striving toward strengthening leadership abilities
    Strong sense of humor
    High integrity
    Curious
    Bachelor's degree in a relevant field (Master's degree preferred) or equivalent work experience
    5-7 years proven experience leading creative work in a creative agency or similar role
    Strong portfolio showcasing innovative and impactful creative work and campaigns
    Excellent leadership, communication, and collaboration skills
    Proficiency in creative software and tools
    Familiarity with UX/UI tools (Figma, XD, etc.)
    Outgoing personality with the ability to cultivate strong working relationships
    Strong writing skills and attention to detail
    Curiosity and a passion for creative exploration
    Mastery of additional creative programs and skills are a plus (After Effects, 3D/Cinema 4D, illustration, etc.)

    #J-18808-Ljbffr

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