Senior Manager, Growth - Los Angeles - Proper Hospitality

Description

Proper Hospitality is seeking a Senior Manager, Growth & Performance Marketing to support and help drive performance, growth, and lifecycle marketing initiatives across our portfolio of boutique hotels.

Position Overview

Working in close partnership with the Director of Performance & Growth Marketing, this role plays a key part in scaling revenue by optimizing and expanding core growth levers — including affiliate marketing, CRO, CRM/lifecycle, paid media performance, and analytics. The Senior Manager will help identify and advance new opportunities through analysis, testing, and cross-functional collaboration, with a strong focus on measurable impact and ROI.

This role is both strategic and hands-on. You'll lead execution across initiatives, partner closely with Digital & Brand Marketing Managers on day-to-day optimizations, and maintain clear visibility into portfolio-wide performance goals. Our ideal candidate is a curious, self-starting operator who thrives in a fast-paced environment, is highly organized, quick to learn new platforms, and comfortable wearing multiple hats while moving from insight to execution with speed and ownership.

Key Responsibilities

Affiliate Marketing

• Manage partner pitching & rate negotiations
• Coordinate partner communications around deals, offers, and seasonal moments
• Track performance and contribute to affiliate expansion forecasting

CRO & Testing

• Help execute the CRO roadmap across the portfolio, aligned to revenue impact and business priorities
• Conduct site and UX audits to identify conversion opportunities
• Build and launch A/B and multivariate tests hands-on
• Manage the testing calendar across properties
• Contribute to test prioritization based on ROI, effort, and technical complexity
• Analyze results and deliver clear, actionable recommendations

CRM / Email & SMS

• Support CRM optimization strategy, including list health, segmentation, and deliverability
• Align messaging and content with RFM segments and lifecycle stages
• Develop and refine flow logic and messaging across email and SMS

Paid Media

• Serve as a primary day-to-day coordination point with paid media agencies
• Interpret performance signals and recommend budget shifts and creative pivots by property and channel
• Partner with internal teams to align paid efforts with broader growth initiatives

Analytics & Reporting

• Translate performance data into property-level insights and recommendations
• Identify trends, flag anomalies, and connect results to strategic actions
• Support executive reporting through analysis, dashboards, and visualization

Strategy & Planning

• Analyze forecast-to-actual performance and surface growth opportunities
• Coordinate campaign timelines and cross-channel activation with internal teams and agency partners

Website & UX

• Support CRO testing and optimization efforts alongside marketing managers
• Conduct UI/UX audits and identify data-driven opportunities for conversion improvement
• Manage developers on technical CRO and website implementations, ensuring scope, timelines, and impact are clearly defined

New Channels & Innovation

• Support new channel launches through research, testing, and implementation
• Assist with loyalty initiatives and AI-driven workflow buildouts
• Leverage AI tools to improve reporting, testing velocity, and operational efficiency

Qualifications

• 5–8 years of experience in growth marketing, performance marketing, or digital marketing
• Luxury retail (e-commerce), lifestyle, or hospitality/travel industry experience strongly preferred
• Hands-on experience with affiliate marketing, CRO, and CRM/lifecycle programs
• Proficiency with analytics platforms (GA4, Klaviyo, Funnel, or similar)
• Experience coordinating with paid media agencies across SEM, Social, and programmatic
• Strong analytical skills with the ability to translate data into action
• Experience managing cross-functional stakeholders, including marketing managers, agencies, and developers
• Proven experience leveraging AI to drive workflow efficiency (e.g., reporting automation, experimentation, creative and campaign optimization)
• Highly organized, self-directed, and comfortable taking initiative in a fast-paced, evolving environment
• Familiarity with A/B testing tools, tag management, and attribution modeling

Salary

• $120,000-135,000 + bonus

Proper Perks & Benefits

Culture of Growth & Belonging

• Culture of Growth: A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
• Guided Skills Development: Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
• Diversity, Equity, Inclusion & Belonging: We honor individuality while fostering a culture of respect and belonging across all teams.
• Community Engagement: Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.

Health & Wellness

• Comprehensive Health Coverage: Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
• Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
• Employee Assistance Program (EAP): Confidential support for emotional wellbeing, financial planning, and life management through Unum.

Time Off & Flexibility

• Paid Time Off: Flexible PTO plus 11 paid holidays each year for corporate team members.
• Paid Parental Leave: Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
• Flexible Work Practices: Hybrid schedules for eligible roles and an emphasis on work-life balance.

Financial Wellbeing & Core Protections

• 401(k) Program: Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
• Employer-Paid Life & Disability Insurance: Core protections with optional additional coverage.
• Financial Education: Access to planning tools and workshops to support long-term stability and growth.

Lifestyle & Travel Perks

• Hotel Stay Benefits: 75% off BAR (floor of $100) across the Proper portfolio.
• Design Hotels Partnership: 50% off participating Marriott Design Hotels.
• Dining Discounts: 75% off food & beverage at all Proper Hospitality outlets.
• Lifestyle Perks: Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.

Why Join Proper Hospitality

At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we're committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it's an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.