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- We are seeking a Senior Manager, Global Brand Marketing to join the amika Global Brand Management Team to partner with the Senior Director in building annual marketing plans to drive long term brand equity and achieve business objectives.
- The Senior Manager will report to the Senior Director and be the gatekeeper of global brand, working extremely cross-functionally with product.
- Support development of global marketing strategy and calendar development to drive brand equity + perception of amika, partnering closely with senior director to develop compelling brand marketing strategies that bring the global brand vision to life.
- Lead creative briefing and creative development process in partnership with brand marketing manager, ensuring campaigns offer rich storytelling, sharp product positioning, and assets that support the entire consumer journey.
- Partner closely with brand marketing manager to drive collaboration with consumer engagement, pro marketing & sales, trade marketing, e-commerce, and product marketing to steward brand + campaign strategy through launch and develop partnerships to ensure all marketing activities are aligned and integrated, offering a seamless consumer experience.
- Connect consumer insights from market research + product strategy and bridge with brand + campaign strategies to develop campaigns that drive brand perception + objectives.
- 6-8 years of related global brand marketing experience (hair care or skin care preferred), including end to end experience / traditional brand management.
- Ability to distill action from insights + market research into brand strategy + creative briefs
Senior Manager, Brand Marketing - Garden City, United States - Amika, LLC
Amika, LLC
Garden City, United States
1 month ago
