Content Marketing Strategist - Convent Station, United States - Valley National Bancorp

Description

The Content Marketing Strategist will be responsible for planning, writing, and editing customer-centric content across a variety of channels. They will act as a storyteller and strategist and be a steward of the brand voice and editorial style.
Requirements

Required Skills:
Understands content strategy and the role thought leadership and social content play in the B2C and B2B buying cycle.
Should be fluent in digital marketing, including website copy development, social media, and analytics.
Collaborative team player who works with a sense of urgency to help the greater team achieve results.
Fast learner, pro-active attitude, regularly takes initiative to solve problems, document results, and think of ways to continuously improve.
Ability to think creatively and strategically.
Excellent writing, editing and verbal communications skills.

Strong project management skills, including the ability to independently manage multiple projects and complete projects within budget and on time.

Required Experience:

Bachelor's degree in a communication-related field (i.e., Marketing, Public Relations, Business or Liberal Arts) and a minimum of 3 years' experience working in a digital marketing, advertising, or copywriting for digital - including familiarity in writing SEO copy for web, social media, and/or email communications.

Familiarity and experience with SEO software tools such as SEMRush, BrightEdge, SiteImprove, etc. preferred.
Experience in using a web content management system preferred.
Expected work hours

40 hours a week
Job Description
Responsibilities include, but are not limited to:

Synthesize business goals, and marketing and campaign plans to create content strategies in a customer-centric way. These strategies should be focused on creating awareness, demand, and engagement opportunities.
Collaborate across the marketing team to integrate and repurpose thought-leadership and campaign content where appropriate.
Curate and create content for a variety of platforms including blogs, websites, social media, video, podcasts, webinars, and more.
Serve as SME for the brand voice and editorial style guidelines.
Edit and proofread all copy.
Support SEO objectives by using SEO keywords, tools, and best practices.
Monitor content campaigns to measure program effectiveness via defined metrics. Refine and retest as appropriate. Develop recommendations based on results.
Work closely with external agencies or freelancers on execution of content where needed.
Ensure content budgets are used effectively and manage reporting of content for internal partners.

Identify content trends, best practices and changing consumer preferences to ensure teams are up to date with industry dynamics and producing innovative content.

Additional copywriting duties as assigned, such as executive presentations.

Pay Range Information

Exact compensation may vary based on skills, experience, and location.

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