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  • Technical Marketing Analyst - Wichita - Genesis Health Clubs

    Genesis Health Clubs
    Genesis Health Clubs Wichita

    3 weeks ago

    Default job background

    Job title: Data Analyst Technical Marketing Specialist

    Description

    About the Role:

    We are seeking a Technical Marketing Analyst to join our team at Genesis Health Clubs. As a Data Analyst/Technical Marketing Specialist, you will play a critical role in optimizing marketing strategies, improving performance, and driving revenue growth through data-driven decision making and technical expertise.

    About Us:

    Genesis Health Clubs is the largest fitness chain in the Midwest with 60 locations. Our state-of-the-art facilities offer cardio and weight training equipment, group fitness classes, personal trainers, yoga, Pilates, and more.

    Key Responsibilities:

    • Data Analysis and Reporting: Create and deliver regular data visualization and reporting using tools such as Tableau, Power BI, or other relevant software to communicate marketing performance and provide actionable insights to stakeholders.
    • Google Analytics and Tag Manager: Utilize Google Analytics to analyze website traffic and user behavior, identify areas for improvement, and make data-driven recommendations to optimize website performance and drive conversions. Implement and manage Google Tag Manager to track user interactions and events on the website, set up goal tracking, and ensure accurate data collection for analysis.

    Requirements:

    1. Bachelor's degree in marketing, data science, computer science, or a related field.
    2. Strong proficiency in SQL for data analysis and manipulation.
    3. Demonstrated experience with data visualization and reporting tools such as Tableau, Power BI, or similar.
    4. In-depth knowledge and experience with Google Ads, Google Analytics, and Google Tag Manager.

    Benefits:

    Genesis Health Clubs offers a competitive salary, comprehensive benefits package, and opportunities for career growth and development.

    Salary:

    $85,000 - $110,000 per year


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