Jobs
>
Charleston

    Marketing Manager - Charleston, United States - Ceterus

    Ceterus
    Ceterus Charleston, United States

    3 weeks ago

    Default job background
    Description
    Marketing Manager

    Full Time Remote

    About Ceterus

    At Ceterus, our job is to help franchise small business owners optimize their financial performance and reporting.

    We deliver timely and accurate monthly financial statements through our outsourced bookkeeping and accounting services that provide the insights to help owners meet their business objectives.

    As franchise accounting experts, we understand both the needs of small business owners as well as the requirements of franchise brands.

    We have developed technology solutions that help us in the delivery of our customers' monthly outcomes while also making it easier for business owners to understand how they stand financially anytime, anywhere.

    Ceterus serves over 1,000 customers today across over 2,000 locations in well-known brands like Jimmy John's, Jersey Mike's, Orangetheory Fitness, Club Pilates, European Wax, and Massage Envy as well as emerging brands like Scooter's Coffee, Crumbl Cookies, and Men in Kilts.


    Position Overview:
    Job Purpose


    The Lead Generation Marketing Manager is responsible for creating and executing strategies to generate leads for our business, working closely with our external digital agency.

    This position oversees all aspects of lead generation campaigns, from identifying target audiences and developing creative content to monitoring performance and optimizing campaigns for maximum impact.

    The Lead Generation Marketing Manager will help us identify the best ways to reach the brands we serve via conferences, events, brand and industry-specific webinars, and through referrals.

    Responsibilities

    Collaborate with the digital agency to create and execute lead generation campaigns across multiple channels, including email, social media, paid search, and display advertising
    Develop and implement lead scoring and nurturing processes to convert leads into customers
    Analyze campaign performance data and provide regular reporting to senior management, using

    insights to optimize campaigns for maximum ROI
    Work with the marketing agency to develop creative content, landing pages, and email

    templates that are optimized for lead conversion
    Develop and maintain a deep understanding of our target audiences, and use this knowledge to

    inform campaign strategy and messaging
    Manage the lead database, ensuring accurate and up-to-date information and implementing data privacy and security protocols
    Collaborate with the sales team to align lead generation efforts with overall business goals and ensure a smooth handoff of leads to the sales team
    Stay up-to-date with industry trends and best practices in lead generation, and use this knowledge to continually improve our campaigns

    Requirements
    Bachelor's degree in marketing, communications, or a related field
    Minimum of 5 years of experience in lead generation marketing, preferably in an SMB context
    Strong project management skills, with the ability to simultaneously manage multiple campaigns
    Demonstrated expertise in using digital channels to generate leads, including email marketing,

    social media advertising, and search engine marketing
    Excellent communication and collaboration skills, with the ability to work effectively with

    internal and external stakeholders
    Strong analytical skills, with the ability to use data to inform campaign strategy and optimization
    Familiarity with sales and marketing automation tools such as Pardot, Salesforce, and SalesLoft

    is preferred

    Performance Indicators
    Number of leads generated
    Cost per lead
    Conversion rate
    Lead-to-close ratio
    Return on investment (ROI) by lead source and optimization of spend
    Engagement rate
    Pipeline value
    Growth in monthly recurring revenue (MRR) and new brands

    #J-18808-Ljbffr
  • Aurora Technologies

    Marketing Manager

    1 week ago

    Aurora Technologies North Charleston, United States

    At marcapo, we make local brand management easy and effective. We achieve this by combining professional marketing expertise with innovative technology solutions in our own developed marketing platforms. This allows us to successfully collaborate with well-known brands such as ST ...

  • Radiant Innovations

    Market Manager Assistant

    1 week ago

    Radiant Innovations Charles Town, United States

    Location: Greater Rostock area | Contract type: Full-time/part-time, permanent | Job ID: 838261 · What you'll be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the store management in our REWE ma ...

  • Ceterus

    Marketing Manager

    2 weeks ago

    Ceterus Charleston, United States

    Position Overview: Job Purpose · The Lead Generation Marketing Manager is responsible for creating and executing strategies to generate leads for our business, working closely with our external digital agency. This position oversees all aspects of lead generation campaigns, from ...

  • Marriott

    Marketing Manager

    2 weeks ago

    Marriott Charleston, United States

    Marriott · Marketing Manager · Charleston , · West Virginia · Apply Now · Schedule · Full-Time · Located Remotely? · Y · Relocation? · N · Position Type · Management · JOB SUMMARY · Promotes on-brand messaging to customers through traditional, digital, and social media c ...

  • Manpower Group Inc.

    Market Manager

    3 weeks ago

    Manpower Group Inc. Charleston, United States

    Build your career with Manpower, as we connect human potential to the power of business. Through regular, honest, and meaningful career conversations, and other tools designed to guide self-discovery, we'll help you become an expert in Market Managem Market Manager, Manager, Dive ...

  • Ceterus

    Marketing Manager

    3 weeks ago

    Ceterus Charleston, United States

    Marketing Manager · Full Time Remote · About Ceterus · At Ceterus, our job is to help franchise small business owners optimize their financial performance and reporting. We deliver timely and accurate monthly financial statements through our outsourced bookkeeping and accounti ...

  • Ascendum KPS

    Marketing Manager

    9 hours ago

    Ascendum KPS Charleston, United States

    This is a great opportunity for a highly motivated individual who has a track record and passion for social media and influencer marketing. In this role you will be responsible for leading proactive strategy development and content creation for a variety of social media channels ...

  • Asahi Europe & International

    Market Development Manager

    1 week ago

    Asahi Europe & International Virginia, United States

    KEY PURPOSE STATEMENT · The Market Development Manager – Mid Atlantic Region will be based in the areas of Maryland or Virginia and responsible for driving sales volume within their assigned geography and targeted outlets. The Market Development Manager (MDM) will partner with di ...

  • Thermo Fisher Scientific

    Sr. Manager, Market Development

    4 days ago

    Thermo Fisher Scientific Virginia, United States Full time

    Discover Impactful Work: · We are looking for a in our Protein Diagnostics Division to manage a team that drives increased clinical utilization of our oncology products. You and your team will accomplish this as mainly a virtual sales resource - growing our business through a na ...

  • Verint Systems

    Manager, Digital Marketing

    2 weeks ago

    Verint Systems Charleston, United States

    Verint Systems, Inc. · Manager, Digital Marketing (web) · Charleston , · West Virginia · Apply Now · At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by ...

  • Quadient

    Customer Marketing Manager

    2 weeks ago

    Quadient Charleston, United States

    Quadient · Customer Marketing Manager · Charleston , · West Virginia · Apply Now · As a Customer Marketing Manager, you will spearhead the creation and execution of dynamic marketing campaigns aimed at expanding customer engagement and driving revenue growth. Leveraging both ...

  • ThinkTank LLC

    Direct Market Manager

    2 weeks ago

    ThinkTank LLC Charleston, United States

    Job Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in South Carolina - Charleston. As the cornerstone of our mission to enhance connectivity, your role will focus on enrol ...

  • Private

    Social Media Marketing Manager

    1 week ago

    Private Virginia, United States

    I have a new company that ones a trademark, copy rights and the website is · I need a person who has experience with setting up a social media accounts and marketing them. · I am very flexible on hours and rates. Please send me your information and examples of experience. · Than ...

  • Teradata

    Senior Partner Marketing Manager

    9 hours ago

    Teradata Charleston, United States

    Teradata · Senior Partner Marketing Manager · Charleston , · West Virginia · Apply Now · In this role, the Senior Partner Marketing Manager will play a crucial part in managing various marketing initiatives, ensuring smooth campaign operations, and providing support to the o ...

  • Wondr Health

    Senior Marketing Manager, B2C

    2 weeks ago

    Wondr Health Charleston, United States

    Wondr Health · Senior Marketing Manager, B2C · Charleston , · West Virginia · Apply Now · Wondr Health is the proven leader in preventative and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience a ...

  • Go To Services

    Sr. Integrated Marketing Manager

    1 week ago

    Go To Services Charleston, United States

    GoTo · Sr. Integrated Marketing Manager · Charleston , · West Virginia · Apply Now · Where you'll work: Remote (US – East Coast, UK, or Ireland) · Marketing at GoTo · At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to ...

  • Leaf Home

    Assistant Retail Marketing Manager

    3 days ago

    Leaf Home Charleston, United States

    Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by m ...

  • Leaf Home

    Assistant Retail Marketing Manager

    9 hours ago

    Leaf Home Charleston, United States

    Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by m ...

  • WORK180 USA

    Marketing Manager

    3 weeks ago

    WORK180 USA Charleston, United States

    Benefits at National Interstate Insurance Company · About National Interstate Insurance Company · Headquartered in Richfield, Ohio, Vanliner Insurance Company is a member of Great American Insurance Group. For over 30 years, Vanliner has grown to become the country's top insuranc ...

  • LexisNexis Risk Solutions

    Marketing Manager

    5 days ago

    LexisNexis Risk Solutions Charleston, United States

    About our Team · LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. · About the Role · Th ...